When creating a new website to promote a product you need to think about how people are going to find this website. A huge factor in the performance of a website is how it was coded and how the content was written. Below are some basic tips on website SEO.
1. Meta Tags
Unique META titles, descriptions and keywords for all of your pages. Each page should have it’s own unique title and description. The keywords should match words that are used in the content of the page.
Create an HTML sitemap for your website. A sitemap is a single page that includes links to the pages of your website. This helps the search engines find those pages. It is often that the search engines only crawl the first page of a website. You can create a Google Sitemap here. You can hand feed that sitemap to Google in their Webmaster Tools section. https://www.google.com/webmasters/tools\
3. Long Tail Keywords
Target “Long Tail” keywords or Keyword Phrases as opposed to short one or two word keywords. If your app is a sports app using the word “sports” as a keyword is not a good plan of action. Doing a search for something so general will not result in your website showing up. Now using a long tail keyword such as “basketball final 4 iphone app” would perform much better and direct the kind of traffic to your website that you are looking for. Long Tail keywords are less competitive and much more in line with the way the average individual searches using the web.
4. Text Modifier Tags
In the body of your website use underline, strong (bold) and italics tags for the keywords that you are trying to get noticed by the search engines. For example if your long tail keyword was “basketball final 4 iphone app” then in the body of your website while describing your app you would bold, underline or italicize the words basketball, final 4 or iPhone App. This is just an example. Only do this with your keywords and only do it once per word so your page does not look annoying to it’s readers. I would suggest doing this only to the keyword phrases you want to focus on for each page.
5. Header Tags
Add emphasis to the titles on your web page by using H1 and H2 header tags. Use H1 for your main title for the section and include some of the keywords in that title that are relevant for that page. Under that you can do a subtitle and use H2 tags to add emphasis to the other keywords that you could not work into your title. You can read more about H1 Header Tags here.
6. Image Alt Tags
Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers. This is especially important to do with your screen shots. Learn more about image alt tags here.
There are many more tips and tricks for good SEO which I will write on more in the future. I often write about what has worked for me on my personal blog, feel free to check that out also.