Marketing these days, especially in hot place like Modesto is changing. By hot I mean 110 degree temperature hot. Today, July 11th is free Slurpie day at 7-Eleven. Today is also iPhone day and over the last week the Wachovia Bank ice cream truck has been traveling around Modesto (could not find a pic). Swans Food Service also will bring a truck to your business and give out free ice cream to your customers. The Wachovia truck should have hung out in front of a AT&T store. Anyhow, I think it’s great that companies are marketing like this. It’s viral the way that the 7-Eleven deal spread this morning, it was all over Twitter. Maybe your company should head out into the neighborhoods of the markets you wish to claim and give away some free ice cream in this scolding heat.