Google+ Business Pages work just like a Google+ personal page. This is great because Facebook has left much to be desired when it comes to their business offerings. Now you can interact with other Google+ users and post updates to your Google+ page. As time goes by, I am sure that Google will continue to integrate as I am sure that this is just another tool they hope we spend PPC money on.
Start your own Google+ Brand page here.
Visit my Google+ Brand Page: Jerad Hill Photographer on Google+
Like I said before, Google+ business pages for Brands are just like a personal page. You can add a Google+ Brand Page as a friend to your circle just like you could a person and their posts will show up in the stream under that businesses name. As I write this there is no proof that there is any SEO advantages to posting to your page but I am sure that there will be. Google says that they do not use Facebook or Twitter posts in their ranking decision process but one has to assume that something in their algorithm is paying attention.
One of the most exciting features of having a Google+ page for your brand is the Direct Connect Feature. By placing the + in front of a brand’s name in Google search it will make it easy to drive traffic to your brand’s page. For example, if you do a Google Search for +Google, it will take you to Google’s + Page. Do a search for +Pepsi and it will take you to their Google+ Page. Pretty awesome. Facebook and Twitter do not have that kind of functionality unless you are already on their site.
Check out this short video of that feature in action.
In the future we will probably start seeing Google link up the Google+ Brand pages to your companies Place page, Ad Word account, Youtube and more. You can start to see the bigger picture start to unfold. This is something Google should have done long ago. I am glad to see it rolling out now.