Facebook has became what those who were here before it couldn’t have dreamed of becoming. With 400 Million users spending an average of 55 minutes logged in every day it’s apparent why there is so much hype surrounding this website. Almost every day I get asked the question, “What can I do to use Facebook to promote my business?” A blog I posted last week titled “Everything You Need to Know About the Value Social Media Sites” has the quick answer. Now that Facebook has grown so large and receives the bulk of social media related press, there are a lot of stats available. I found this stat sheet and timeline of Facebook’s growth and thought I would share it with you. See the image below.
What does 400 Million users look like? Well the population of the United States of America is about 100 Million shy of Facebook’s user base. What I really find powerful is how much communication happens each day on Facebook. There is probably no way of knowing the ratio of face to face communication to online communication but my guess is that more is being shared online then offline. Think about the interactions you have day to day with people. They are short and to the point. You make sure they are over fast so you have time to get back to Facebook and see what the people you actually care about are sharing. I know that there are people in the world who do not have Facebook or refuse to take part in it but the fact is that most of our nation and modern world is logged in to Facebook. I would be interested to know what the statistics are for my local area. If Facebook was to make that information available I guarantee you businesses would finally see the light and hire someone to evangelize for them. I think Facebook will be the topic of the next episode on Jerad Hill’s Secret Public Network Marketing Podcast.