Add value, not discounts.
In a downturn market it is very easy to think that we should go out into the back yard and dig up the stash we were saving for a big advertising campaign. However I believe that in the market we are in today, that would prove futile. I am a huge believer in community. I do not believe in hit or miss marketing. Huge newspaper and yellowpage ads are the way of the past. Watch this video; Gary V does a great job of illustrating my point.