Watch the following video below and think in terms of how you view social media tools such as Facebook and Twitter.

Does social media marketing, initiatives, and strategies pay off? Definitely. But, only if done really well. But what exactly is the payoff? What is the true measurable ROI?

I’ve had more than a few conversations recently about how effective social media is for ministry, especially the ROI, or Return on Investment.

But, ROI also can be measured by the success of a particular campaign, product launch, or initiative. Social media can help make those things a success and a positive ROI. The key here is measurement and what exactly you’re measuring.

This is an age where we can manage our marketing spending much more effectively. Gone is the day where you just throw money at it.

We are entering a new age where human interaction sells.

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