Facebook recently added the ability to upload a video and turn it into an ad. This is cool because Facebook videos start to play in the newsfeed as people scroll. As a photographer and videographer, I have visually appealing content that when actually seen in the newsfeed, gets a lot of views and likes. Some of the top liked items on Facebook are cat pics/vids and wedding photos.
As I have with all other Facebook ad tools, I gave it a try. I had a video reel that I had put together from a previous wedding season which I thought would be a good video to try out Facebook Video Ads with. It was a simple process, just as easy as starting a text based ad using an image. I uploaded the image, set my target demographic and hit start.
The video started off a bit slow as far as views and interactions went, but as time moved forward, that view count grew and is now receiving about 900 views per day. I am running this campaign from December 19th through the end of January. Today marks day 15 of that campaign.
Here is what that ad looks like”
Here is what the view count looks like over the past 15 days:
And the most important data about the Facebook Video Ad Performance:
So far I am enjoying the result. Of course it comes down to whether or not I end up booking any of the brides who contact me, but so far I have received a lot of inquiries. In the first 15 days, the video received 9,000 views, 100 likes, 4 comments, and 1 share using the share button. Beyond that, there have been a lot of clicks to my website as well as inquiries that have came in stating the Facebook video was what led them to contact me.
Metrics that stand out to me the most:
3.489% Clickthrough rate – That is pretty good even though it sounds like a small number.
62 Website Clicks – This means that 62 people clicked the learn more link and visited my website.
39 Other Actions – This is the conversion pixel I placed on my website to track conversions. That means that 63% of the clicks that come to my website are resulting in inquiries. You do the math.
It will be interesting to see how many of these inquiries turn into booked weddings. Time will tell. Perhaps after all this is over I will post a followup article.