Listing Prices vs. Requesting a Quote

I have been doing some testing over the last few months on my websites in regards to how I share pricing information with customers. Most of this year I have had pricing listed on my photography website and a base starting price listed on my website design portfolio website. Just recently I started playing with request forms on my websites. I have removed pricing information and replaced it with a request form and had decent results in the last few days.

What are your thoughts on listing your prices opposed to having a form to request a quote. How has it worked for you either way? I am interested to hear the thoughts of others from other business owners perspectives as well as consumers.


  • Eric Bjerke, Sr.
    December 11, 2008 at 3:32 pm

    I always prefer to see the prices because I don’t like to go through the process of filling out a form and requesting a quote. I am constantly bewildered why there are certain businesses who don’t post their prices. Isn’t that why I am on the Internet in the first place, to see how much it will cost me? I am curious as to the businesses reason for NOT giving that information. I can see how you would have the knowledge that those who request a quote are more “serious” than those who do not, but then you have to field their request and still might not get the business. I always prefer to see the pricing and it really annoys me when I can’t.

  • Stefan
    December 15, 2008 at 2:35 am


    I have a request quote form on my website and it works for me. I think that listing your prices, hourly rates etc. will prevent your visitors to contact you. If you tell your visitors, that you’ll rate an hour with about $80 I think tey’ll look for a cheaper one first … But although I do not have any knowlegde about putting prices on my site…

    Some clients told me that they like the question for the “estiminated budget”. And of course its a quite good help for you to quote with this information…



  • Andrea
    January 15, 2009 at 4:13 pm

    From a consumers point of view, I like having the prices on the website. I had looked at your site before, and came back to price it for something I will need done this year and I was bummed not to see it… But if you keep it the way it is I will be emailing questions when that time comes! You are an AMAZING photographer!!

  • Michael
    January 30, 2009 at 9:51 pm

    I like to list only an introductory price on my website. That way, potential clients are able to have a quick look and see if I’m near their budget, but having them request my complete pricing sheet allows me to make some level of personal contact with them. I always respond personally via e-mail. Obviously this isn’t feasable for larger businesses, but it works great for my small photography business.

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