Last summer, my family and I traveled for two months in our travel trailer. Our goal was to live full time in our RV for as much of the summer as possible.
We traveled from California into Nevada, through Idaho, up into Montana, over into Washington, and then back home to Central California. Just over three weeks of our trip we spent in Montana, and while we were there, we fell in love.
I had been researching Montana for about a year leading up to our trip. Moving there was a frequent topic of conversation between a few of my friends and me. Though none of us had much or any experience with Montana, the idea of it kept sounding better the more we talked about it. Before this trip, I had never spent much more than two weeks away from my hometown of Modesto, CA. I would vacation for a few weeks from time to time but never long enough to get used to somewhere else. This trip helped me realize what I had been feeling for a long time.
Weirdly, Modesto was comfortable. It was all I knew. It didn’t have much to offer, but what it did offer, I had figured out. Modesto is a few hours from the ocean and the mountains. The weather is decent most of the year, and it has most of the stores one would need for a convenient existence. That had not been enough for me for quite some time. I wanted to explore, and I wanted some space.
I grew up spending a lot of time at my grandparents’ house outside of Escalon, CA. They had a ranch out in the country surrounded by orchards. My brothers and I spent our days roaming the property most of the time on our own. It was nice having that freedom as a child; the freedom we can’t offer our children living in Modesto.
My wife and I have had the goal of being able to offer that kind of space and freedom to our children since we were first married. Our oldest is almost 10-years-old now. We have yet to be able to offer that while living in or near Modesto.
The cost of owning property in California has remained out of our reach. Being self-employed, I have not wanted to restructure my company to qualify for a bigger loan. Operating a small business in California continues to get harder and harder as well. As I got older, the idea of owning property in California has become less desirable.
Everybody will agree that Montana is beautiful. Montana is known for its beautiful lakes and mountains. It’s home to Glacier National Park, and Yellowstone is just south a few hours.
While in Montana, I worked from local coffee shops, we shopped at local grocery stores and played at local parks. We explored the area and went on a lot of hikes. We even found a church we liked and attended their weekend gatherings a few times. The more time we spent there, the less I looked forward to returning home.
After returning to Modesto, all I could think about was Montana. My kids loved it and asked when we could go back. That was when we started discussing what it would look like to move to Montana.
My work is mostly virtual, so that I can work from any location with a good internet connection. The summer trip was a test of that. I originally got into digital marketing so I could have the freedom to travel. I didn’t like the idea of being landlocked in my business. I contacted my clients, and so far, the news has been received well.
With all of that said, the idea of relocation had never been more possible, so we started looking into it. We decided not to make any quick decisions but to spend the 2019/2020 school year looking into it and making plans. We now have a hard date set to head to Kalispell, Montana, end of next month. We made the decision earlier this year that Montana was going to happen, but figured we would make a move sometime during the summer. With the Covid-19 isolation and school being virtual, we decided to move a bit earlier.
I don’t want to own property in California anymore. We have a lot of good friends we will be putting 20 hours between, but we have to choose space over-familiarity. My entire marriage, my wife and I have discussed moving. Now is the time, or we will have to wait until our kids have graduated high school.
We found a home to rent for the time being, and have signed a lease on it. We will likely have to self-isolate for 14-days once we get there, but we have been isolated in Modesto for over a month now, so we are quite used to it.
I want my kids to be able to play outside and have friends who’s parents are ok with that as well. In Montana, I can afford to own property so we can spread out a bit among the lakes and mountains. Moving is not going to fix everything; Montana is not perfect. There will always be problems and frustrations to endure. It’s time for a change.
We will miss our friends and family in Modesto, but we will have space for visitors in Montana. I look forward to this new chapter and am thankful for technology that will allow us to stay connected from a greater distance.
Being told to stay put is hard. We are used to being able to go where we want when we want. With the recent Covid-19 pandemic in full swing, the best practice we have is to keep our distance from others. You don’t really notice just how social you are until you can’t go be social.
Whether you are working from home or not, chances are you will have some extra time on your hands that you would have filled with extracurricular activities. Our kids’ sports have been called off, for now, we can’t go to church, and they won’t even let more than a few people in the grocery store at a time. It’s crazy.
Many will fill their time binge-watching shows or doing whatever they can to make the time pass. I suggest you use it to grow. In this video, I discuss 5 Things You Can Do While Social Distancing to keep sane.
My hope is that you use this time to grow and position yourself for success. This will pass but the world will likely look a bit different. Some companies may go virtual which means working from home is a new lifestyle for many. People may decide to start homeschooling their kids after getting a taste of what it’s like.
I am very interested to see what changes happen in society as a result of Coronavirus.
Let me know what you are doing to pass the time. Have any tips? Share them with me in the comments section.
Over the past few months, I have been challenging myself in different ways. I believe that we grow the most when we feel challenged. When we have a lack of challenge in our lives, we find ourselves deep in a comfort zone. It takes a constant level of difficulty to keep us sharp and feeling motivated.
There are many different methods for challenging ourselves. I try to challenge myself in ways that stretch me both personally and professionally. Some of life’s challenges will come naturally, such as when you get married or have a child. Other challenges we must force ourselves to take on such as losing weight or working to get a promotion.
I like this concept of challenging myself because it keeps me moving towards something. It is easy to get comfortable in situations you would rather be growing in. It’s easy to let things go when it comes to parenting your kids. It’s easy to eat that extra thing instead of throwing it away. The easy road is the most comfortable until it’s not anymore.
In this post, I am going to identify four different areas in which we can challenge ourselves. There are a lot more, but for me, these were where I started.
Common Types of Personal Challenges
These four personal challenge categories are all very difficult topics for me. I have struggled big time in each of these categories. Perhaps I will go deeper into that in a later blog post or podcast episode.
I used to be very physically fit. It was easy in my late teens and early twenties. I worked out a lot, was pretty active, and ate whatever I wanted. Pretty simple… Until it wasn’t that simple anymore. Responsibilities took most of my time and soon I was not going to the gym. My diet changed as well. I was not unhealthy, but I was overweight. I was giving my body more than it needed and it was storing that for me. I had to challenge myself to eat better and be more active.
Life would happen and I would just deal with it. That used to work for me. Handle it or forget about it. Those were the silos I put everything in until they were overflowing and everything came spilling out. I realized that if you don’t take care of your past you are carrying it with you. It was too heavy and I needed to get a handle on it.
I have never been good at maintaining relationships. I don’t have many friends and even fewer close friends. I was always too busy and didn’t want to spend time with people who had nothing better to talk about than sports facts. That made it hard for me to fit in with groups and I eventually developed some social anxiety. I have been challenging myself to make and maintain more friendships in hopes that some of them become deeper friendships.
The problem with working for yourself is that there are often only two motivators: Money and Clients. You need money so you get clients. Clients want the work done or you don’t get money. If the clients are happy and my bills are paid on time, it is easy to feel safe. Feeling safe for too long leads to a lack of growth both in my business but also in myself professionally. I have had to find new ways to challenge myself to grow while at the same time not killing off what is still working.
Why Do We Need Challenges?
We need challenges to help us grow and get outside of our comfort zone. Without them, we stay comfortable until we get taken out by someone who’s challenge was to get ahead. It happens at work and in our personal lives. If I am not getting outside of my comfort zone then I’m not growing. I am finding ways to avoid frustration and avoid the change that I want in my life. That means I am saying no to opportunities that could be really interesting but might take some extra work and I am saying yes to relaxing and taking the easy route.
If we are ever going to progress, we need to expand beyond our current understanding. You might be a professional in your industry but there is always someone with more experience. My kids often feel like they know everything about a subject until I ask them to go up against someone with more experience than them. Whether it be a video game or their jiu-jitsu class, they need to seek out challenges to help them grow.
It is very important to put yourself up against others, even if they don’t know you are doing it. Sometimes my kids have a great jiu-jitsu session, other times, they get owned by some other kid. That is how life works. Sometimes we win and sometimes we get owned. You can have all of the techniques and lose in endurance. It happens. My kids have been in jiu-jitsu for over a year now and some days feel like they just started last week.
Challenges give us opportunities to learn more about ourselves. You don’t learn much about yourself from the couch. If you sit in your office all day and never bring that new idea to the table, you never learn whether or not your idea would fly. Sometimes we learn that showing up is what it takes and as long as we keep showing up, we keep winning. That is the case for me with my challenge to get back in shape. I just keep showing up. I’m not looking for perfection each time I go to the gym, I just get up and go.
Fear is also overcome when we challenge ourselves. You beat fear regardless of when you take on a new challenge. Fear is what stops you from even starting. Fear is what keeps you in bed at 4AM instead of getting up to go to the gym. Fear is what keeps me from blogging, recording a podcast, sending an email to thousands of people, or talking to my kids about something tough. The more you avoid fear, the easier it gets to stay somewhere safe.
I have been challenging myself to get to the gym first thing in the morning at least four days of the week. My goal is that I never skip more than two days in a row. For the most part, I have been able to stick to that. I have to get up early to get to the gym because that is the only time I can make it. Once the day starts, it’s too late. The demands of my family and work are priorities of mine so I can’t take off for an hour or two in the middle of them. I would prefer to sleep in, but I go to bed early so I can get up really early to work out. I feel great for the rest of the day when I keep that challenge to myself.
Another recent challenge has been to start sending a weekly newsletter to those who have given me their email address over the years through one of my websites. I had a list of over 22,000 emails and I was doing nothing with them. That’s 22,000 people who wanted to hear from me but didn’t. I have also wanted to get back into podcasting. I love podcasting and have been doing it off and on for about 20 years now. I would start and stop, because of fear. I know that I need to challenge myself to send something weekly by email and publish at least one podcast. This challenge is in line with the goals that I have for myself that fit into all four of the categories mentioned above.
My Challenge For You
What fear is blocking you from taking on a new challenge? It could be the opinion of someone else, or just a voice inside you telling you you’re not good enough. If you would be so brave as to share that with me in the comments section below, I would appreciate that. If not, please subscribe to my newsletter and reply to Issue #2 when it comes out. I will be making a similar ask at the end of this week’s email newsletter.
What can you do today to start challenging yourself? For my fitness challenge, sometimes it is just getting out of bed when the alarm goes off. If I get out of bed and head out the door, I will arrive at the gym and workouts will happen. The first step is getting out of bed. If that doesn’t happen, the rest of the plan is over before it even started. What is your first step?
Your challenge doesn’t have to be big. I know that on social media everybody looks like they are making these giant leaps ahead, but that is the problem with social media, it’s a highlight reel. We see the before and after pictures posted at the same time and we don’t get the story that includes all of the challenges they had to overcome to get there. Your challenge can be small. Small challenges add up to big change.
It also doesn’t have to be public. Often the first thing we do when we decide to do something is post about it. That does two things. It puts the pressure of other’s expectations on us and it gives people an opportunity to give us excuses as to why we can’t or shouldn’t challenge ourselves. I prefer to challenge myself in private as often as possible because sometimes I don’t know if what I want will benefit me or not in the way I hope it will. If I make it public, I then have to back down in public.
With other challenges, I have to give myself time to work them into my life. Lately, I have been giving myself 30-day challenges so I can measure the results and see if this is really what I want. If it is, I keep at it and hopefully, it will soon become an aspect of my life.
Sometimes we think that involving others whether it be friends, loved ones, or social media followers will help keep us accountable. I have found that people are actually more likely to give you excuses than to help you achieve your goals. When I would decide to stop working towards something I really wanted people would say, “well, you have four kids, you are busy enough,” or something like that. They are not trying to keep me from being the best version of me, they are just trying to help me feel better. But I don’t want to feel better, I want to feel challenged, so I keep it to myself at the beginning.
Whether you want to grow physically, mentally, relationally, occupationally, or all of the above, I hope that you decide to start challenging yourself today.
It’s easy to get caught up in active income methods because they typically pay out faster. The problem is that active income only pays you as long as you are working. Passive income work continues to pay you even long after you have completed the work. If you continue to feed your passive income revenue streams, the growth continues. It compounds like the interest you earn on income you invest.
There are a lot of Passive Income Revenue models that require an upfront investment of money. I don’t believe in selling opportunity that isn’t proven. I would rather you start something with no investment at all other than your time. As you grow, you can find a way to invest in it in other ways.
I have a lot of resources I link to throughout this post so make sure to read it and click on the links that will provide value to you.
I am also going to skip the Passive Income methods that assume you already have a huge following. I will discuss each method and how to grow it into a revenue stream from Day One! Let’s jump into it!
It has never been easier to start a professional looking blog. Back in 2005 when I went full time into designing websites for clients, I felt that within 10 years, website design would be fully automated. That means I believed I would be replaced by software. While that is not completely the case, it is very easy to create a website and start blogging without spending any money at all.
Go to WordPress.Com and set up a free blog. There are free themes to choose from so you can give it a professional style that is appealing to you and premium themes that are pretty cheap as well. You can buy a domain name website address for your blog but I don’t believe you need to start with a domain. You can always purchase that later.
Start blogging on a specific topic. Starting a niche blog is the best way to get going because the search engines have a hard time determining what to rank a lower traffic website for. Until your website is receiving a lot of organic traffic from the search engines, it will be hard for you to be more generalized in your content approach.
You can start blogging about a hobby or an area of expertise you have. Your experience and unique approach will help others learn about the topics you are sharing. I shared a great example of this in my previous article and plan to share more, so make sure you subscribe to my blog for updates.
Don’t get caught up on making your blog fancy. Focus on the content. If you need content ideas, use sites such as Quora to look for questions being asked that are related to your blog’s topics.
My wife wrote a blog in 2012 titled “How To Make A Wood Sign With Stickers” which has received over 1 Million views since she wrote it. It ended up getting Pinned multiple times on Pinterest early on when Pinterest was first gaining popularity. She wasn’t even trying to write a viral piece of content, but it happened. Just focus on creating something useful and the views will come.
#2 Online Courses
We carry a high quality digital video recorder in our pocket. You can use it to film an online course to sell to the world. If you have an area of expertise, you can teach others about it. That doesn’t mean you have to be the world’s leading professional on the topic. You just have to know enough about the subject to teach others.
I am a professional photographer, but I am not the leading professional photographer out there. I created a course because I was continually getting asked how I get such amazing photos out of a camera anyone could buy off of the shelf. What is that one thing people keep asking you about? Have you considered turning that into a course?
You can upload and sell your course on sites like Udemy.Com for free. It’s a great place to start because they already have a large user base that is looking for online courses. Use their platform until you have grown your audience to the point where you can host your course on your own website using a platform like Teachable.
#3 EBooks & Information Products
You can easily create an ebook using something as small as your smartphone. There are so many powerful tools available to us these days. You can design and create a nice looking downloadable book using an app like Pages that comes with your iPhone, iPad, or Mac computer.
Ebooks and downloadable information products such as PDFs can be simple or very graphical. I recommend that you focus more on your informational product containing great information and only add flare where it makes sense. Don’t take away from the content, you simply don’t need to.
There are many tutorials on YouTube that can teach you how to make an Ebook in Pages. If you are not on a Mac or an iOS device, there are alternatives for Windows and Android, just do a Google search for Pages Alternatives for Android or Pages for Mac Alternatives for Windows.
Some of the most subscribed to YouTube channels started out filming videos on a smartphone or a cheap video camera. The popular YouTuber Casey Neistat often refers back to the cameras he was using when he first got started. You don’t need high-end video equipment to make YouTube videos. The quality of your content is more important.
There are YouTube channels focused on just about everything. I really get into watching “build” videos where someone creates something out of wood or metal. I really enjoy wood and metal working but don’t have the time or the space to do it myself, so I enjoy watching others create which keeps me inspired to create something on my own one day.
You can make videos showcasing a hobby such as many people in the craft space do. Rather than focusing on creating craft products to sell you can teach others how to create items of their own. If you are still learning make that part of the process as well. I shared about the YouTube channel “Seth’s Bike Hacks” in my previous article and how he has grown as a mountainbiker since he first launched his channel
#5 Affiliate Marketing
Companies need exposure for their products. One of the methods used to get exposure are affiliate programs. A company starts an affiliate program to incentivize others to promote their products in exchange for a flat fee or a commission on the sale.
Depending on the month, around 40% of my passive income revenue comes from affiliate marketing I have done for various brands. Currently, the most comes from Amazon.Com. In videos I publish to YouTube, I discuss the use of specific products as part of my videos. I link to those products in the description of the video and people click on those links to view the products. When they purchase a product, I get a small commission. One sale won’t result in much, but 100’s of sales do. Look to see what products you use and how you can incorporate them into your content.
Making passive income from affiliate marketing requires building up a lot of content over time. It will start out small but overtime it will grow into something you can count on each month as part of your overall income.
You can look for affiliate marketing opportunities on popular Affiliate Marketing Networks such as ShareaSale, Clickbank, and Rakuten Marketing. Sometimes companies have their own affiliate program and usually provide a link to it in the footer of their website.
#6 Automated Services
Just about everything can be automated in one way or another. I used to manually manage the business listing information of my clients online. That was a tedious process until I found a company that helps automate that process. Now I simply make sure the information is correct and let the tool I pay for continually check to make sure the information stays current. I log in once or twice a month to check on my clients business information and submit an update if needed.
You can easily find a service that most people do manually and automate it. We live in a world where automation has never been easier. Whether it be finding a tool that automates a process like I did or hiring people on a website like Fiverr to do the work for you, the time invested on your behalf will be significantly less which means you can more easily scale it into a passive income revenue stream.
It is often that automation services start out as something you offer manually. In order to invest in a tool that automates the process, you must first have customers willing to pay you for that service.
You can even use Fiverr to get examples of services you want to offer automation for. Chances are if it is being offered there, people are willing to pay to keep from having to do it themselves.
#7 Stock Photography
There are a lot of websites selling stock photography, so how can you create stock photography that will sell? Simple, create a specific type of stock photography and offer it to people in that industry. Let me give you an example:
An auto repair facility might want to use social media to reach new customers. They probably are not social media savvy so they need photography they can use in their posts and will pay for a collection of images they can use. You can package your photos together with a calendar of social media posts they can publish throughout the month. Heck, you could even automate the process for them using a social media scheduling tool and be their social media manager.
Find a niche that seems to be underserved with interesting photos on stock photography websites and create photos for that niche. The photos don’t have to be professional quality, they just have to be interesting and easy to look at. Keep your images simple and clear of distraction.
To get opportunities to shoot photos of these underserved niche markets, go into a local business that specializes in that niche and trade photos for them allowing you to photograph their facility. They need good photos as well. Just make sure you get permission from them to sell the photos online and have anybody that is in the photos to sign a photo release.
Start Making Passive Income
As you can see, it is pretty easy to start making passive income online. It doesn’t mean you get to avoid work as building passive income revenue streams means doing the upfront work. You are simply choosing to do work that continues to pay you rather than trading dollars for time.
If you want more articles from me on passive income and lifestyle design, subscribe to my blog here. Let me know down in the comments section below if you have any questions or if there is any way I can help encourage you to get started today!
If you are trading time for money like most do to earn a living, take a moment and read this. It could change your life, just as it has mine.
I used to trade time for money as my primary source of income. I would do work and I would get paid for the work I did. That was it. Nothing more, usually nothing less. Why is this a bad deal for you? Well, it’s because your time is not scaleable.
You are given a certain amount of hours in the day that you can be productive before you need rest. If you trade time for money, that limits your earning ability. It is limiting for anyone whether they are a doctor or a school teacher. If you really push it, you can work and get paid for about 12 hours a day, but most of us don’t want to work like that. Even if we need to for a period of time, we never see ourselves working that hard our entire lives.
If you want your income to scale beyond the hours you have in the day, you will have to rethink the way you make money. If you want to have more freedom and flexibility in your day, you will have to make changes. That is what this post is all about.
Before you start looking at different options for making passive income you have to be in the right mindset. Passive income doesn’t mean you won’t have to work. You will have to work. At the beginning, you may even have to work harder than you do currently. This is typically the case with anything you start. It takes work until you build up momentum.
I started looking into passive income options about five years ago when I decided I was tired of chasing clients. I love working with clients but I don’t enjoy the chase. If a client wants to work with me, great. If they don’t, bye Felicia! There is plenty of work out there for everybody and plenty of clients in most cases. The perfect fit will find itself organically. What I just said there is going to frustrate a lot of salespeople. I used to enjoy the sales process, but my focus changed. The face to face sales process is not scaleable.
If I was ever going to have the freedom and flexibility I wanted in my life I would need to make changes to the way I earned money. I would have to be able to put that on autopilot to some extent. My first step was attempting to grow my online marketing agency Hill Media Group. I started by hiring a few employees and getting an office. That grew to multiple employees but I quickly realized that my growing agency was consuming more time than it was giving me back. You can’t just hire people and get time back. It takes a lot of time to grow a business like that to the point where your team can handle most of the daily activities around the business. This option was not for me and it was not the first time I had realized that building a business with employees was not the right direction for me. Sometimes I’m a slow learner.
So how do you go from trading hours for money like I was? It’s a lot easier than you think. You already have the expertise, you’re currently getting paid for doing something right? Let’s start by utilizing that. These are the 5 Steps I have identified you can take to start building a passive income revenue stream today. Let’s jump into it!
#1 Identify Your Area of Expertise
This has been a tough one for me. Not because I can’t identify what I am good at, it’s that I want to be good at everything. It is hard for me to focus on one area of expertise. This is my struggle. For you, it may be figuring out what that area of expertise is. We all have some sort of professional skill and usually a hobby or two we have invested time in to. However, don’t limit yourself only to what you currently know. Nobody says you have to start with a skill you already have.
In his book “Choose: The Single Most Important Decision Before Starting Your Business,” Ryan Levesque said: “consider that you can always learn how to do something that others would like to know.” You don’t have to be a professional, you just have to know enough to teach somebody.
I am currently pouring into a couple of different areas of expertise. Early on, I chose Photography, and have since added in mobile technology and teaching others how to create their own lifestyle rather than accept the one that was handed to them. That sounds like a lot, and I should probably pair down a bit, but for now, that is my focus.
Whether you are a lawyer or a manager at a Starbucks, you can turn your area of expertise into passive income by teaching others what you already know and do. You just have to present it in a way that helps others.
For the Starbucks manager it might be helping local coffee shops hire and train baristas. A coffee lover usually opens a small coffee shop out of a love for coffee, not because they have management and employee training experience.
A lawyer could create an online course to help new lawyers start their own private practice right out of law school rather than working for a larger firm which will push them to generate countless billable hours.
You already have an area of expertise. You can utilize that to help others or you can learn something new. You only need to know enough to teach others about it. We’re not talking Ph.D level stuff here.
I created my first online course for photography on the subject of teaching people how to take better photos using manual mode on their camera. I felt the best way to learn was to understand how the settings worked and how they effected each other. I didn’t bother with big terms and rules that would make it hard to understand manual mode. I just taught it as I know it. Over 250,000 students have taken my course and are taking better photos because of it. Some have even gone on to start their own photography business.
Do you have a hobby like Mountain Biking? The YouTuber Seth’s Bike Hacks is making passive income by turning his love of Mountain Biking into informational videos that help anyone improve their off-road biking experience. Beyond making money from ads that run on his YouTube videos he also tests products you can find for sale online and has built up a large enough following to make passive income-producing exclusive content to those who pay a small monthly fee on Patreon for access to his content. I am not sure what he used to do before making Mountain Bike videos, but he can now support himself and his family through his love of Mountainbiking. He has even turned the process of getting better at Mountainbiking into passive income by talking about that in videos. He didn’t start out as a professional Mountainbiker, he simply took something he loved and started making videos about it. How cool is that? I can give you tons of examples of people who have done this with YouTube or a blog.
#2 Decide On your Platform
There are many different methods for earning passive income. I have already talked about blogging and YouTube as two different options. Here is a list of passive income methods I have determined as being something you can do on the side and build up over time.
Blog about a topic
Create YouTube videos on a topic
Create an online course
Create a podcast
Write an ebook
Sell stock photography
Promote affiliate products
Online Workshops or Seminars
License something you created such as art or music
Everything I have listed above is something I have tried. Some require more work and/or expertise than others. In order to sell stock photography, you need to be able to take great photos. To license your music, you have to be a musician. However, where people often get held up is thinking that they are not good enough to do these things. The simple act of doing will make you into what you need to be. I’m going to borrow another quote from Ryan’s book: “If you don’t think you’re ready to teach someone, think again. The simple act of teaching will raise your expertise exponentially, in a way you didn’t even think was possible.”
You should probably just go buy his book. I listened to it on Audible while driving to and from the airport and while on a flight. Get your first month of Audible Premium and this book for free. Click Here!
It was actually that easy for me to monetize this article and make it create passive income for me while at the same time providing value to you. Prefer reading books over listening to them? Buy the book instead, by Clicking Here.
I have found that I learn more about something preparing to teach it to someone else than I would have learned had I just wanted to educate myself about it. It’s pretty amazing actually. This is why I end up producing so much content online. I learn by teaching others, and so can you.
Choose one or two options from the list and get started today. You can make the learning process part of the education you are sharing with others just as Seth does on his Mountain Bike YouTube channel. Not good in front of cameras? Create a blog and a podcast instead. The tools have never been more available than they are now.
My blog is a WordPress website. You can sign up here for WordPress and start a blog for free. I recommend you do this regardless as you can start your process of building passive income revenue streams by writing about it just as I am here. Even if you are not ready to start your blog, I suggest you buy your website address domain name. Do a quick search to see what domain names are available here.
Just make sure that you don’t start too many things at once. I recommend two at most and I will do my best to create resources to help you along the way, so make sure to subscribe to my blog by clicking here or using the form in the sidebar.
#3 Be a Giver!
You are going to have to have the mindset of giving in order to build passive income. If I had decided to write this blog and sell it to people, it probably wouldn’t sell. I have not established myself enough in the area of passive income. Those close to me know that I make a large portion of my income from stuff I do online, but I have not been specific enough about it yet. While I work on changing that, I will continue to give.
In the book, “The Go-Giver: A Little Story About a Powerful Business Idea,” Bob Burg makes this statement: “Your true worth is determined by how much more you give in value than you take in payment.” I read this book back in 2008 when it was originally published and when I was already on my “lead with value” path. It helped enforce and solidify what I was already doing and gave me even more of a desire to give away as much as I can. Click Here to buy it.
What I have come to learn is that you have to earn the ability to ask people for money. People have so many options these days, you have to give them a good reason to trust you over someone else. If I added up everything I have published online I would guess that at least 95% of what I have put out there was put out for free. That means that I charge actual money for less than 5% of the work I put out. Sounds crazy right? It’s not though, because people are watching.
I put out a ton of photography content before I charged for any of it. That content, however, was monetized in a passive way to the viewer. There was a short ad that played before the YouTube video would start. There were links to the products I used in the description that are Amazon Affiliate links. I avoided the traps other creators get into such as partnering with brands where I would end up trading money for time again. I created what I wanted to create as if I was teaching younger me what he needed to know.
The most important takeaway here is that I gave first. Another great book that validates what I have said here is Rich Dad Poor Dad. Robert Kiyosaki shares this thought in his book about those trading time for money: “They get up every day and go work for money, not taking the time to ask the question, ‘Is there another way?”
#4 Make Yourself Unique
It is said that there is nothing new under the sun. However, it is also said that you are unique and there is no one else on earth like you. God and science back up those two statements. Understanding that makes me very optimistic. It means that even though there are likely others out there that have been doing the same thing you are considering for much longer, your approach can be unique because you are unique.
There is no other photographer talking about cameras and camera settings the same way as I am because I am unique. While there may be some similarities with other YouTubers out there, my tone, personality, and every other unique aspect of my person makes my presentation different than every other photography educator out there. There are people who would prefer your presentation over that of someone else’s.
With that said, the internet does not reward people often for copying others. You need to have your own unique take on what you are going to share with others. This will take time and that is ok. It takes time to develop your voice on a topic, this is part of the process. Just go look at any popular YouTuber’s first video uploaded. Finding your voice is part of the process and it’s a process of growth.
With every new blog post, video, podcast episode, or whatever you end up creating think to yourself, “how can I make that better next time.” Don’t feel bad about what you have already created, just look at how you can improve. How can you tighten it up or make your points more clearly? This is something I am constantly doing, especially in videos where I tend to talk more than the average YouTube viewer prefers.
You can not do what I am suggesting without creating and publishing. You have to put something out there and measure it. You can’t do this privately. You will have some flops and that is ok. You will need to learn that every form of feedback or lack thereof is a form of measurement that you can use to make it better next time. In the marketing world, we call these KPIs or “Key Performance Indicators.” When I put something out there, what are measurements of acceptable outcome? Perhaps its email newsletter signups or new YouTube subscribers.
I prefer thinking of feedback as data that I can use to improve my KPIs. That helps me from getting emotional over a negative comment. You are going to get them simply because you are putting yourself out there. Don’t let someone else’s negativity distract you from your goals. Be unique and you will be rewarded for it. Being unique takes work, but just like being a giver first, it pays off tenfold.
#5 Develop Your Passive Income Revenue Streams
Hopefully, by now you have an idea or three of how you plan to generate some passive income. We talked about topics and I gave you some examples. We also talked about platforms, and I gave you some options there as well. Now it is time to start creating and earning your passive income.
As I discussed earlier, you can’t just create something and try to sell it. You need to build an audience in that space first. You do this by creating content such as blogs, podcasts or videos. The only shortcut to success in this area is to pay for ads on platforms such as search engines and social media to reach the right customers. This can be costly and I am going to assume you are not going into this with a large ad budget. This is why Step #3 Be A Giver is very important. You have to build trust with people and you will do that by giving them information, just as I am doing so in this article.
Using your chosen platform, make it a point to create something once each week. When you have more time, create more often. Write a weekly blog and share it on social media. Invite people to signup for your blog so they get your new writings in their email box. People are busy and likely won’t remember to visit your website often so getting them to subscribe to your email list is a great way to remind them of new content. Continue to feed them information for a while before making the ask to buy something. Your product could be an ebook or an online course. You could even start by giving your first ebook or online course away for free. This will help you build your email list even faster and it’s how I have over 45,000 people on my email list.
It is an individual decision as to when you should try to get your audience to buy something. You can’t give everything away for free forever, but as I have, you can monetize what you are giving away for free. Eventually, you will need to offer something more substantial that people can purchase directly from you. This is where your real earning potential is. I struggled in this area for a long time. This is where I plan to help you thrive.
Helping you get started is the easy part. It only took one blog post that I wrote in one day, all before breaking my intermittent fast for the day. Helping you replace the income your daily job provides is a whole other thing and will take more guidance and accountability. I have created something new just for people like us. It’s a free Chat Community on Discord where we can encourage each other and learn from each other as we build and grow our passive income revenue streams.
It sounds like a lot, but the key is to just get started. Even if you only have an extra hour each week, you can get started today. Building passive income takes time and as you start to see the fruit of your labor you will desire to allocate more time to working on your passive income projects.
Let’s recap what I shared with you today:
Identify Your Area of Expertise
Decide on Your Platform
Be a Giver!
Make Yourself Unique
Develop Your Passive Income Revenue Streams
All of what I mention above will take work and dedication, which is why I created the chat group on Discord. Most of the people around you will not understand why you are starting this project so you will want some people you can do Passive Income with which is why I created the Discord group.
Building Passive Income Revenue Streams means you are starting a business and you need to treat it as such. There are no special credentials or licensing you need to get to start (unless you plan to give medical or legal advice, or something like that). You don’t need a business license until you decide to sell something. You can earn passive income from affiliate programs such as Amazon Affiliates without ever having a business license. It’s not required. A business license is required when you charge for a product or service directly to another person or entity, such as when you sell an ebook. This requirement could vary depending on where you live so I would check with your local business governing authority to make sure.
Ditch That 9 to 5
This is the first step towards ditching that 9 to 5 job where you can stop trading your time for money and instead invest your time into work that will continue to pay you even if you take your foot off the throttle pedal for a while. It won’t happen overnight. Treat it like an investment in yourself and your future. It will pay off and when it does, it will feel better than any paycheck you ever received from a job.
I have given you a few action steps to take in this post. I recommend you jump on them now. Don’t wait or procrastinate. Procrastination is a form of stress relief through avoidance. You will feel your body resist this change but you can override that tendency by creating your blog now or making that first video for YouTube.
Join the Discord Chat so we can discuss this together. Even if it’s just you and me in there, it will be worth having someone in your corner to encourage you along the way.
Signup for my email newsletter using this link or the box in the sidebar. I will make sure you get useful information when I have it to provide to help you on your journey of creating passive income.
Follow me on social media so you can see that I am living this lifestyle and not just blowing smoke. My passive income growth allowed me to travel full-time for two months this past summer with my family of six in our travel trailer. If it was not for my passive income revenues I wouldn’t have made it a week.
I hope this article gave you the encouragement and tools to get started today. If you have any questions, please let me know in the comments section below this post. You can also reach out to me on social media or through the Discord chat group I mention above.
I look forward to hearing the story of how you transformed your income by creating passive income revenue of your own.
Wow, ok… So much. So much to talk about that it’s actually caused apathy. I have this problem that I think many people have where there is just so much that I can’t decide where to start. I just kind of spin my wheels whenever I try to start. It’s not that I do nothing instead. It’s quite the contrary. My mind is always working, always processing. It’s just that I can often get derailed because I can’t just get started.
What’s happening is called procrastination. It gets a bad rap because it’s usually associated with doing nothing at all. My procrastination is actually quite productive, it’s just not focused on what I should be doing, what I know I need to be doing.
Procrastination is a form of stress relief. It feels good to procrastinate, until it doesn’t. When that deadline approaches or someone calls you because you forgot something, that is when it doesn’t feel good. I consider myself a high-level procrastinator, kind of like those high-functioning alcoholics you hear about. You would never know I was drunk on procrastination because I look busy and productive.
With that out of the way, lets talk about change. Change in the form of making adjustments in your life that you only dream about. There are probably a few things in your life that you would love to change only if… We all have them. I know I have spent my life telling myself, if only this, I could do that. Well it’s time for that to stop. That is what this year has been about for me so far and I hope you can start to make that change too. Let me give you some context.
Last year, I made the decision to close down my office to work on creating a new daily routine for myself and to free up some overhead costs. I wasn’t closing my business, I was just getting rid of some overhead expenses because I can work from anywhere. It was tough, I kind of went kicking and screaming. I held on to some of it and didn’t really let go completely. When it got tough working from home because I didn’t get a good routine at home going I started working from the office again from time to time. I was one foot in on change and one foot still in the past.
I knew that the only way I could make change was to take myself out of the environment altogether. I also wanted to make some change happen in my household. I didn’t want my family to just sit around all summer. Modesto summers are hot. It’s been 100+ degrees outside. Unless you have a watermark in your back yard, you don’t want to go outside unless you have to. That led to the decision to travel all summer in our RV Travel Trailer. We completed that trip and got back home to Modesto a little over a week ago.
I learned a lot two months on the road in an RV Travel Trailer as a family of six, and I plan to share about that soon. What it opened me up to was how easy it really is to make change if you just do it. It is hard though, which is why I wanted to talk about it today.
How To Make Lasting Change
The key to making lasting change is to remove the comfort aspect from whatever is keeping you stuck. Why are you stuck? Because it’s not painful enough to make change. The thing you want to change is actually providing you a level of comfort and control even though you seem to be uncomfortable. It’s really easy to stay stuck when it doesn’t really hurt that bad, or at least we don’t think it hurts that bad. But a dull pain always gets worse, doesn’t it?
We do this in our lives in so many ways. We stay at that job because the pay is decent but it is slowly sucking the soul out of us. I have had clients like that in the past and had to get rid of them somehow. The money isn’t always worth it. Sacrificing a little bit of your soul for financial gain just leads to selling more of your soul later for more financial gain. It never stops unless you stop giving yourself away like that forever.
We do this in our home as well. We don’t like the fact that our kids are stuck in the house and spend too much time on technology. We know it is slowly ruining them and that is not the way we wanted to raise them, yet we don’t make any change because it requires some discomfort on our part as parents. Changing this aspect of our household is not an easy task. It would almost be a full time job until everyone is used to existing with less tv and technology time.
We do this with our bodies knowing full well that we need to eat better and be more active. We get a gym membership only to abandon it. We buy healthy food only to go back to convenient packaged foods because it’s easier. We are busy and life can get frustrating. The last thing I want to do is take the time to make a healthy meal when a cheeseburger is waiting for me at a nearby drive through window.
It’s hard to make lasting change. Anyone who makes change and says it is easy is a complete fool and charlatan. Social media gives us that false presumption that people all around us are making change and living their best lives. That simply is not the fact. There are a few outliers who are doing it, but 99.9% of the rest of what you scroll past is marketing. If it’s not a company marketing their product it’s an old friend from high school marketing their perfect life to you. Spoiler Alert: It’s not a perfect life, it’s a curated highlight reel… Marketing! Whether we mean to or not, we mostly share the highlights of our lives because who wants to follow someone who’s falling apart?
I’m not immune to it. Just look at what I shared from our two month long full time travels all over the Northwestern United States. It kind of looks like a magazine. It doesn’t represent the challenges we had on this trip. The photos I posted don’t represent the day I spent in bed because I was too depressed to move or the times I so frustrated with my kids that I just had to step outside. Happy photos get likes.
Nothing worth doing is easy, or even pretty at first. It is usually hard. But isn’t life going to be hard anyway? We know that life is going to be hard, so why don’t we choose what gets to be hard and avoid the rest? That is a question I have been asking myself often this year. How can I better choose what gets to be hard in my life?
That sounds kind of new age guru annoying, but it’s actually kind of possible. Of course we can’t avoid everything and choose only what we want. The world will throw us some curveballs we didn’t see coming, but for the most part, we can control what gets to be hard in our lives, so let’s talk about that.
Choose What Get’s to be Hard in Your Life
Choosing what gets to be a challenge really comes down to getting as many of the typical life decisions we have to make into our control in a healthy way. There are a few things that will make that near impossible so I wanted to touch on those really quick.
Money: Finances are the main thing that take control of our lives. We have to make money to exist and have a few nice things, which means we have to trade our time for money. For most, this means getting a job. Some of us are lucky enough to get to do something we enjoy for work, most are not. The reason most are stuck trading time for money doing something they don’t enjoy is that the pain has not become strong enough to make change. There is a level of comfort there still. We talked about this earlier in this post. If your expenses are close or equal to what you make, you are kind of stuck. The only option you may see is to find another job that pays the same amount doing something else you would enjoy more, but that may be hard to find. You have to make change in your financial situation which will likely mean sacrificing some things so you can save more or take a job you would enjoy more even it it meant you are paid less.
Relationships: The people you surround yourself with can make it hard for you to make the change you want to in your life. If you want to make change but your partner doesn’t, that creates friction that will keep you stuck. If you surround yourself with agreeable friends who make excuses for you rather than challenge you, it is likely you will remain stuck.
Patterns & Addictions: If you have certain patterns and/or addictions that run contrary to the change you want to make, you will often be stuck in those ruts and find it hard to get out of them until you get help from someone who has been there before. If you think making change is hard simply based on the pain vs comfort aspect we talked about earlier in this post, an unhealthy pattern and/or addiction will multiply the likelihood you remain stuck tenfold.
This list could go on forever, but I think you get the point.
There are many things that keep us stuck and not moving towards the change we want. If it was easy, we would all be making awesome change and killing it in life. The hard things to get past are found in the comforts that we have grown accustomed to. I say that they are comforts that we have grown accustomed to because if you actually take a step back, they aren’t really that comfortable. We just deal by adjusting our level of discomfort so we can remain in control. Even by not taking control of a situation we are still exercising a form of control. Everything is a decision, even choosing not to make one.
Now I’m not going to paint you a perfect picture of life and tell you that if you simply run to it you can have it. I am a bit more of a realist than that. I have known plenty of people who left one situation only to take their issues right into the next one. Things are going to be tough no matter where we go and with who we go there with, life promises us that. But we can choose the things that are going to be tough, we’re actually doing it already.
If your finances are tough, that’s because you took on too much debt. If your relationship is tough, that’s because you aligned yourself with someone who doesn’t agree with the same things you do. If your health is suffering, chances are you had a hand in that too, although I do understand that some health situations are out of our control to begin with.
We make choices every day. We make a choice to get up and go to work at a job we don’t like. We make a choice to let our kids run our lives. We make a choice to live where we live. Everything is a choice, whether its good or bad, most of us don’t have a loaded gun pointed at our head even if at times we act like we do.
So why not choose things that we can enjoy even if at times they still get tough? Choose a job that challenges us but is also very fulfilling. Choose to improve our relationships, which will be tough work. Make uncomfortable choices for our kids sometimes because we know it will be better for them in the long run. Choose to turn off a few of the monthly subscription services because we could use the extra money in the bank and the time they took from our lives.
Making change happen now starts with making the right next decision now. You don’t have to have it all planned out in advance, you just have to start taking steps towards it. Big change starts one step at a time.
Make Uncomfortably Tough Decisions
Chances are some of the choices you will have to make will be uncomfortable. Whether the choice have to do with work, relationships, food, kids, where you live, or anything else, it’s probably going to require some sacrifice. You need to become a pro at sacrificing yourself daily to get to where you want to go.
I went to lunch with my dad today and had the most bogus salad. I was at a Mexican Food Restaurant and would have given my left kidney for a grilled steak super burrito, but I got a chicken salad with no dressing at all because none of their dressings were going to work for me.
Multiple times I have taken my family out to dinner at a restaurant where I could have easily ordered a giant burger and fries but instead I ordered a bland salad or on a few occasions, nothing at all for myself. Do I deserve to eat out with my family especially if I am the one paying the bill? Yes! But my family is not on the same path as I am with food so it is not fair for me to try and force them to eat the way I want to eat.
I used to like having an office outside of the home. It was my own space that my wife and kids had no jurisdiction over. I don’t have that space in my home so I deserved to have that office, but I had to make the decision to get rid of it because I wanted to save money and it was the easiest thing for our family to sacrifice.
I took my family on the road in our RV Travel Trailer for two months knowing fully in advance that it was going to be very tough for all of us to be in close quarters like that for so long. I knew that it wouldn’t be convenient for me at all to work from the road and to constantly have to be breaking up little fights between my kids due to the close proximity, but I made the sacrifice so we could travel the Northwestern United States and experience all of it’s beauty.
Being able to make uncomfortable decisions is the only way to move forward in life. Most people are going to make decisions based on what results in maintaining the level of comfort they have or obtaining more of it, and at any cost. That is not how you have a fulfilling life.
Never Stop Dreaming
You kind of have to be a dreamer to want a better life. If you have made it this far through this post, you probably are at some level, a dreamer. Dreamers often spend time thinking about the possibilities of what life would be like if they could make change. I know that I am a dreamer, but in the past I often looked at the things mentioned above as obstacles.
I felt stuck in Modesto because I had built my business here and all of my family lives here. I thought that the only way I would ever be able to move or travel long term would be to places like Modesto or larger. Never until I made some sacrifices did I think I could spend long periods of time in the mountains away from big cities. I stopped believing I couldn’t do it and just did it this summer and it was the best thing our family has done to date.
I felt defeated when it came to the food I consume because my wife and kids would never get on board with a diet that would lead to a more healthy body and mental clarity. My wife and I didn’t really eat that unhealthy to begin with, but I realized that if I was going to make the change I wanted for my own body, I would have to make big changes, and I would have to do it alone. That doesn’t mean I can’t have a burger and fries. It just means I am only going to to that once a month. I never stopped dreaming of being healthier, but I was in my own way. Once I got out of my own way, I started losing weight. I’m down 25lbs at the time of writing this.
I have been very passive in my marriage doing everything I can to not make waves while at the same time inadvertently causing most of the problems in my marriage subsequently. I don’t want to get into my own childhood in this post, but there are traumas from my childhood that resulted in how I handle my relationships today. These issues range from how I was talked to as a child to abandonment issues. I carried all of this trauma into my marriage and they have also influenced how I parent my own children. It has been very uncomfortable to drill down into my life to better understand where everything within me has come from. It will actually require a lifetime of discomfort, but it’s worth it. I am working on improving the way I communicate to and treat my family so that that don’t have to feel nervous around me or always wonder if they are doing something wrong like I did growing up.
You need to be a dreamer so you have ambitions to grow into something better than you were yesterday. You have to put in the hard work in order to make change. It is going to be uncomfortable so you need to learn to enjoy the discomfort that comes with hard work. It doesn’t mean that you have to constantly fall on your own sword to make other people happy. This is not about making them happy, it is about making yourself happy through making healthy choices that are right for you and the people in your life. That will result in a win for everybody involved. My family wins when I am happy and healthy. They lose when I isolate and withdraw from my dreams.
Where to go from here
I just read what I wrote and it’s a lot. It’s a lot to take in and it’s a lot to think about. I am feeling apathetic just having spent a moment thinking about the work I still have ahead. I am nowhere near out of the dust yet. I am constantly blowing things up in order to prevent tripping over them again. I try new things so I can be open to something better than what I am used to, even if it’s challenging.
You need to do this too. You need to delete Netflix off of your phone even if it means you will have to figure out something to do with yourself for multiple hours each evening or do whatever you need to do to get wasted time back. You need to throw away all of the unhealthy food you spent perfectly good money on because if you wait to start eating better until it’s gone, you will just buy more. I know because that is me. Whatever it is for you, you need to do it.
Making change is going to require you look inward. Depending on how much time you avoid looking inward, this could suck, but it’s necessary. You have to choose to see and love the potential you have, not what you are currently see yourself as. You have to flip the script. I like the phrase “flip the script” because a script is a story that contains a beginning, middle, and end. Right now, you are in the middle. You need to understand the beginning so you can rewrite the middle and live your best end.
What do you need to do to make change? What are you doing in your life to maintain a false sense of comfort? I hope my sharing helped you. In turn, your sharing will help me. Feel free to use up that comment section below this post. I read every comment and reply to them when I can.
Today I wanted to talk about something that I get asked quite often. Now, I’ve been producing content in the form of videos or audio podcasts or blogs for a very long time. I think the first like blog that I actually wrote was over 18 years ago and even before that I was making small websites to publish my content online. I’ve been blogging and making videos and doing all sorts of stuff for a long time. So how does one continue to create? I mean, you would think that at some point you would kind of reach the end of your creativity or you would struggle so much at coming up with something new that you would just run out of options. But I end up having a problem with being able to narrow it down and actually focus on having a clear direction because I am constantly going in different directions. I am always reading, thinking, researching, and expanding my mind to continue to broaden my creative mind.
So creating has never really been a problem for me. It’s more finding that clear direction that is a challenge for me, because when you put things out there, people want some sort of consistency. They want to know what to expect, and a lot of times I’m just all over the place. So, because I get the question often, I wanted to share some of the things that I’ve identified as the things that I have done in my life that has allowed me to continue to create. But these also are things that I can also allow to get in the way. Or I can forget, and I do this quite often.
So by no means have I mastered it or anything like that. These are things that I just identified as areas that so long as I returned to these or that I focus on these, I never have a problem coming up with ideas. I never have a problem being inspired. I never have a problem figuring out what I should create next or what I should work on next. So long as I return to these things.
1. Be True to Yourself and Others
I’m going to use the word passion, even though I don’t necessarily like the word, I think it’s overused but always speak from your passion. And the reason that I’m saying I don’t necessarily like that phrase I’m saying it because it’s the one that everybody uses. But I think what really matters is that you just always remain true to yourself, true to your message, true to your beliefs.
So long as that you’re not trying to be something that you’re not, I think you will always have no problem with creating. The moment that you try to become something that you’re not. You are at odds with yourself first. And so because you’re at odds with yourself because you’re trying to be someone else, you’re trying to produce what somebody else produces. It just doesn’t feel right. You’re at odds with your being, and because of that, it just makes it harder for you to continue to create because it’s not coming from somewhere from within here. It’s coming from ego or it’s coming from, something in your mind that says, I’m not good enough, so I need to copy or I need to be that person. There is so much of that on the internet, and it’s also something that you can get caught up in because if you start producing something and you feel like maybe your message is too closely aligned with somebody else’s, you feel like, “Oh, well I don’t want to come across is that I’m copying that person or I don’t want to come across as trying to be what that person is already doing.
And maybe they have more success so far, than you do or they seem to have more success. There’s a lot that can be like a constant battle there. And as you could probably tell, like I even conflicted often by this. I try to be true and be transparent and of course lead with honesty in my videos because if I ever start to deter from that to where I’m like I believe in what I’m saying, but I’m also not totally on board with the methods or something like that or I didn’t put in the work. I didn’t do everything that I felt to actually be able to talk about that in an honest way.
I feel like I’m BS’ing myself and BS’ing everybody else. So for me, I really just need to be true. I think that so long as you can be true to whatever it is that you care about, whatever it is that gets you up in the morning that makes you excited, then you will have no problem continuing to create because you have something to draw from. Where a lot of people out there are just drawing from what they see other people doing and that’s empty. There’s no depth to that because there’s only so much on the surface level that you can see that other people are doing. You have to be able to dig deeper than that.
2. Be a Practitioner
So number two is to be a practitioner. You have to be a practitioner in whatever it is that you’re wanting to put out there.
You can’t speak from no experience. You have to have experience. And then if you don’t have much experience in whatever it is that you’re trying to whether it’s making videos about, talk about on a podcast, blog about, create in any form. If you don’t have a whole lot of experience, you won’t have a whole lot of depth. And so you need to be a practitioner and it’s okay to start from a place where you don’t have a whole lot of depth. That’s how we all start. I mean a small infant gets up and starts to walk and is wobbly and falls many times and gets back up and doesn’t question or make the choice of like, well, walking isn’t for me. I’m never going to do it again. They get back up and they continue to try until they’re walking and doing it on their own.
That is just innately something that happens in just about every single one of us. So you need to be a practitioner and that doesn’t necessarily mean that you need to be a professional before you even get started. It just means that you constantly need to be practicing, that you need to be doing what it is that you’re talking about. You need to be speaking from and producing based off of real life experience. And it doesn’t matter if you’re at the very beginning or if you’ve been doing it for 20 plus years and you have all the experience in the world. You just need to be a practitioner and continue at that. At any point that you stop doing that, it’s going to be at odds with your creative mind and your ability to continue to produce, because you’re going to run out of things that you have tried.
You’re going to run out of brick walls that you’ve ran up against and that you’ve had to try and figure out a way through. I mean, as a practitioner of something, you’re constantly trying, you’re constantly revising, you’re figuring out better methods. You are trying to get to that next level and improve. And if you stop being a practitioner of whatever it is that you’re doing, then you run out of creativity. I mean, how can you be creative if you’re not constantly practicing, constantly trying.
3. Always be Researching
Always be researching, and that goes into part of being a practitioner. For me, I’m always researching. I’m always digging. Even in those times of research, it even leads to creative breakthroughs because sometimes I even run into situations where there’s something that I am trying to figure out. There’s something that I’m trying to do and I can’t find an answer out there on the internet.
I’m very much, I can’t say self taught because I’ve been taught by hundreds and thousands of times by people who have put content out there. I’ll want to figure out how to do something. So I’ll research it, I’ll find an answer, I will learn and then I will put it into practice. And if there are any instances where I’m trying to figure something out and I can’t find the answer, then I have to take from my experience and I need to try and figure it out on my own without having anybody else’s knowledge that had the exact answer already figured it out. And so in those situations I have to continue to research.
I have to figure out what is that missing link, what am I not seeing? And usually that leads to a breakthrough eventually and then not even becomes a piece of content or something that I can create and put out there because I as a consumer of the information that’s out there want to be also a producer of information so that if there’s something that I figure out on my own, I put it out there in hopes that somebody else may have that same problem and my solution that I have put out there publicly can be consumed by them, and then their life is bettered as well.
So you’ll always want to be researching, because part of being a practitioner is researching and figuring it out. It doesn’t matter if you are trying to get better at a sport, if you’re trying to be a better student, if you’re trying to be better at anything, researching helps and practicing helps. Those two things lead to breakthroughs. They lead to getting you to the next level and you can’t get to the next level if you’re not doing those things. And you can’t continue to be creative unless you are stretching yourself and you have to do that both informs of practice and stretching your mind.
4. Ask Questions
Always be asking questions. A lot of times, we are afraid to ask questions for many reasons. We’re afraid because we don’t want to come across as… or we don’t want people to think that we know less than we should know.
We don’t want to be wrong. We don’t want to ask a stupid question. There’s lots of reasons why we don’t ask questions, but it’s very important to ask questions because, we have our own perspective and our own, not limitations on just what something can be and somebody else may see it from a different angle and their response to your question or their question to your question, whatever that might end up being, can open your mind and open your eyes to a wider range of possibilities. That often leads to creative opportunities. In my, walk as a photographer over many years now, um, every opportunity that I’ve taken my camera into that’s different is an opportunity where I’m like, okay, I have not done this before. I haven’t photographed this type of event before, this thing before.
I need to ask questions, I need to understand it because I need to take what that situation is all about and I need to match that up with my experience. And then even go back to number three, which is researching. I need to research if I don’t have an answer, if I can’t put it together with the experience that I already have. So asking questions always leads to a new possibilities. People are so afraid to ask questions these days and I know why. It’s because we’ve asked a question before and somebody told us that we were stupid or something like that, or made us feel bad for asking that question. If you look at the successful people in this world, the richest people or whatever, they’re not afraid to ask questions. They’re not afraid to challenge something and to ask a question about it.
If they don’t understand, they want to know more about it. If they even believe the person that they’re talking to doesn’t quite grasp exactly what it is that they’re heading into words in that direction. A question can help direct. There is a reason why we are such inquisitive people and we want to know information. We want to understand things. And it all comes from asking questions. And these days we have so much information available to us. We don’t have to do the physical asking of the question. I don’t have to ask the question because I can ask Google, an inanimate object, that’s not going to tell me that I’m dumb. I don’t have to ask a person. But a lot of times I think when we’re actually really able to find new creativity, we have to be asking questions to people.
We have to see their face, we have to understand them. When we asked that question, we need to see that answer. We need to see if there is pain or struggle and that answer if there’s frustration. All of those things are opportunities for us to understand more and deepen our understanding in just that whole process. I mean asking questions is, super important. And to always be testing, which is number five.
5. Test Continually
If you do not take everything that you have learned and test it and try it and put it to the fire or whatever, you’re never going to know if anything works or not. I am constantly testing, I’m trying new things. I have an idea and I work on that idea a little bit. Well if it’s something that I want to actually pursue, I need to test that idea.
I need to put it out there. If I’m not testing it, I will never know whether or not it’s any good. And a lot of times I do test something and take it down because maybe it just doesn’t end up being what I want it to be a or it didn’t work out. There’s a lot of times I film videos like this and I go and edit them and I spend some time with them and maybe even show it to a few people and I ended up, either re shooting it or getting rid of it altogether or going in a total different direction. Testing is super important. I think the reason that people don’t do a whole lot of testing is because they are afraid to fail.
6. Failure Means You’re Getting Closer
People are really afraid to fail and I get it. Anybody from my generation especially and probably any generation has grown up being shamed for being wrong, feeling bad for being wrong. The way that we’re all brought up, which I’m not going to try and argue whether or not it’s good or bad here. But we are immediately in childhood put into a hierarchy in a sense where we’re graded, where we are lined up in order of something. And so it’s very easy for a lot of us to feel afraid to try because we don’t want to fail. We look back or have these memories of failing as a child, or failing as a teen or even as an adult.
And those things scare us and we don’t want that pain. But if we are afraid to fail, then we are never trying. We are never doing anything that we can be a practitioner out that we can, research, that we can ask questions about and that we can be testing if we’re not failing.
7. Don’t Be Afraid to Try
Don’t be afraid to try. I mean, that goes in with don’t be afraid to fail. Trying… it’s very easy for us to say like, “Oh, well I tried that, I tried that and I didn’t like it, or it didn’t work out for me.” Or whatever the situation is. It’s very easy to get caught up in that. But the problem is, is that we need to try, we need to put ourselves out there. We need to understand where our limitations are, what we’re good at, what we’re not good at, so that we can refine so that we can figure out where the areas that we need to grow and work on those.
And maybe there are some things that are just… we’re just not that great at. So we decide okay, well I’m going to focus on these things that do come a little bit more natural to me. I’m not going to totally throw these other things out that don’t come natural to me, but I’m not going to go completely down that road because those things are less likely for me to succeed at. I know for me, like part of what I do is design, as a photographer, as a web designer and I do some graphic design, the design aspect of things is really hard for me. I cannot just sit down and design something and have it be great. It takes a lot and sometimes it takes a lot of time. It takes trying, stopping, walking away, coming back later, multiple revisions.
Whereas some people can just sit down and knock out a great design, really easy, even if it’s a simple design, something really simple. It takes a lot of time. I also need a lot of inspiration for design, whereas some people they can just birth that out of themselves. But when it comes to… my original area of study was development. And with writing code I can sit there and even though I’m not as in practice as I used to be, it was much easier for me to find a little issues in the code that were causing problems that it was for me to come out with a nice design for something. So I tended to focus more on writing code when I was younger because that seemed to be something that was more… just natural came natural to me.
With the camera, I tend to be able to really control the camera well and get the exposure that I’m looking for and get the shot that I’m looking for really fast. I’ve noticed that I do really seem to have that under control. And even in situations where I feel like I don’t and it’s a new situation and I feel like I don’t have it altogether, I still am able to work through that and get past it because I try, I don’t just walk away from that situation. With my YouTube channels, I continue to try, and even though I have some videos that are total failures, maybe even videos that I put up and then realize later, oh, my information wasn’t totally correct in those videos. That you have to try, you have to do your best. And sometimes, when I’ve put up videos where something wasn’t totally correct, it’s a good opportunity for me to take that down to correct, to learn where I made my mistake.
Maybe I was in a hurry, maybe I didn’t totally understand what I thought I understood. But you have to not be afraid to take those risks. And that’s going to happen to everybody. I mean, everybody that does anything and puts it out there is going to be tested and that’s what’s scary to some of us. But as long as you can continue to move past that and continue to test and refine and not be afraid to fail because you’re not afraid to try, I think that you’ll always be able to create. And so that’s what I wanted to leave all of you with today, whether you’re watching this on YouTube or Facebook or Instagram or listening to the podcast or reading it in my blog. I hope that it was somewhat inspiring to you. I know sometimes I talk about topics and I feel like I’m just… I can go in a thousand different directions.
But this really comes from my heart because I do believe that as long as I can remember these things, as long as I can step back and say, “Okay, like where’s the breakdown? Am I not being true? Am I not a speaking from my heart or something that I’m passionate about? That’s, that’s maybe a breakdown in my creativity. Am I not being a practitioner at the time.” I mean, there are times when I want to make a video, but yeah. Have I been a practitioner lately? Am I in what I’m wanting to talk about? Am I all in on it? Do I have recent experience there? If I’m not being a practitioner in the moment, sometimes that breaks down my creativity and I have a hard time being creative. I’m I researching? I’m I asking questions? Even if it’s just asking questions to myself, am I challenging myself? I’m I digging deeper?
If I’m not, that’s a breakdown, potential breakdown in my creative process. Am I testing? Am I trying new things? Am I going back to old things and refining them, trying to see what works, what didn’t work so that I can make the next thing more refined? Am I doing that? If I’m not, then maybe that’s a breakdown in my creative process. Am I being afraid to try something new? Am I being afraid to fail? Because if I am, maybe that’s a breakdown in my creative process.
So I hope that these things helped you out. Leave a comment below this video or podcast or the blog and let me know what you think. I would love to hear where your breakdowns are, what hurts you in your creative process, and what tends to help you in your creative process. I’d love to hear it because I can grow from that as well as I hope that you grow from the things that I’ve shared today. So that’s going to do it for this video, this episode. I hope to see you back in the next one. Take care.
Want to work from home? In this episode, I give you some work from home ideas that could earn you at least $100/day.
Let’s talk about five work-from-home jobs that pay at least $100 or more. Some of these are things that you’re going to be able to get started on right away and start earning immediately, and other ones you’re going to have to maybe apply or look for the work, but nonetheless, once you start getting the work, it’s very easy to earn that amount of money every single day that you’re willing to put in the work.
Before we jump right in, I want to share the sponsor of this episode, which is WP Engine. If you need a website, WordPress is definitely going to be the option to go. WordPress powers over 30% of the internet and WP Engine is one of the leaders in hosting provider for WordPress websites. They specialize in WordPress, which means you set up an account, you instantly have a WordPress website that has the best in class hosting, the best in class support, lots of available themes so that you can easily customize your website and get it set up.
They’ve got tons of training. They’ve got tons of features and stuff, of course, built on top of it that make it one of the best solutions in hosting, so make sure to check out the link in the show notes or the description below, or you can just go to jerad.link/wpengine and check out what they have to offer.
Let’s jump into it. Five work-from-home jobs that pay at least $100 a day.
1. Transcribe Video/Audio on Rev.Com
The first one is going to be transcribing videos on Rev.com. Now, for me, I tend to produce a lot of video content, and it can be very time-consuming for me to do a video, and then do a blog, and use content in different ways. It’s much easier for me to take my video and have it transcribed by somebody, and so I pay Rev.com to transcribe the videos for me.
You can actually take that job on and transcribe the video. Essentially, you’re just watching a video and transcribing what’s said into their system, and then that is provided to the purchaser, and then of course, that purchaser can use that content for a blog or for close captioning for their video. There’s a lot of different things that they can use that content for. In fact, the text you are reading right now was transcribed by some fine person who freelances for Rev.Com.
For me, I use Rev for my blog a lot of times. Sometimes, I go in the reverse order where I actually write a blog and then do a video using the content from that blog, but most of the time, especially in some of my longer form content, those like tutorial videos that I do over on State of Tech and Ditch Auto. Those are longer form like 20, 30-minute long videos with a lot of steps, and it’s so much easier for me to have it transcribed, and then I go in, and add images, and make it look like a blog using the transcription from the video that I had already produced.
You can sign up and be working in the next hour easily. You’re just waiting for jobs to come in. You’re taking that job. Their whole system in the backend makes it very easy for you to see what jobs are available. You can transcribe them. You have a certain amount of time you need to finish it in, and then of course, that’s it, and then they pay you right there on the spot.
The rate of pay is pretty decent. You can easily make $100 a day. I think you could probably make a little bit more than that and not even have to work a full work day because they charge about a dollar a minute is what they charge those of us that are having videos transcribed, and then of course, you get a good chunk of that, so if you think about that… I don’t know what the exact dollar amount is, and I know it varies depending on how frequently you work with them. I mean, there’s tiers and all that stuff, so the more you work with them, the better your rate of pay is going to be, and of course, the better you do, the better quality of your transcriptions, there are perks and all that stuff, so you’ll definitely want to go over their website and check it out.
All websites these days are integrating live chat. It is a great way for a business to capture a viewer’s attention and be able to answer those questions. A lot of times, people just don’t have the attention span to click around a website, and look, and try to find the correct information. It’s easier just to go to a live chat rep and just start chatting right there.
There’s a couple of different ways that you could find live chat representative jobs. Of course, there are companies out there that just hire people to work from home and handle all the live chat for different customers, and you may be a live chat rep for a variety of different small businesses, or you might end up being a live chat rep just for one larger business, but there’s also the option of finding local businesses in your area.
For example, if maybe there was an insurance agent company in your town and they want to have live chat on their website, you could be their chat representative and work from home essentially. You would probably be… being hired by them, but you would work from home. You can do that from the comfort of your own home using your laptop, or iPad, or whatnot, but I think probably the easiest route would be just to simply go online and find a live chat rep job. I’ve got a couple of links down below to companies that hire live chat reps that can work from home. Very easy.
On Fiverr.com, people post jobs that they need done for cheap. It used to be everything was $5. That’s where they got their name, Fiverr. For $5, somebody will transcribe a video for you. Somebody will write a blog for you. Somebody will write a review for your product online for you, will comment on your social media accounts or whatever. Like there’s lots of different things that people would do, but it’s expanded not only to be like little $5 jobs. It’s everything from a dollar to jobs that are over $100, and you can use your expertise.
If you have an area of expertise, for example, maybe you studied some graphic design in college or something like that, you can post jobs that you’re comfortable doing, and people can pay you to do those jobs, and so depending on your range of work, for example, maybe you have a good voice and you can do voiceover. You have a computer. You have a microphone. You can do voiceover, and so you offer your voiceover services.
There are so many things that you could do on Fiverr.com to earn money. You can just go to Fiverr.com, and start searching, and see what other people are offering, and of course, you can offer the same or similar services, or even add your own twist to it. There is no limit. There are no limits really on Fiverr.com. There are so many different things that you can go there and check out. Just check out all the categories that they have available, and look and see what some of the featured users on Fiverr are doing, and build your profile, and start doing some jobs, and see what happens.
The best people to reach out, so after you set up a Fiverr account, and you’re ready to go, and you have a couple of jobs, the best thing that you can do is actually reach out to people that you already know and say, “Hey, I’m trying to build a little bit of a following on Fiverr. If anybody needs… like if anybody needs a little bit of graphic design work or if anybody needs some photography done or a voiceover, or whatever it is that you think that you can offer on the website, reach out to your network of people that you already have. You’d be surprised how many people might need that service.
If you do voiceovers, you could do a cool voiceover for somebody for their birthday. I mean, there are so many things that you can do that are just interesting. I mean, I saw a guy who… You pay him on Fiverr, and he’ll go and make a video like a happy birthday video like shooting off guns. I mean, it’s just totally weird. There are so many interesting things that people do on Fiverr, and they make a small living at it, which is pretty awesome.
Depending on what it is that you offer and how much of a need there is for it, Fiverr might be the one that varies a little bit to where it’s going to take a little bit of time for you to build up to that $100, but depending on the job, I mean, if you provide a service that is a little bit more or if you can provide a service that is a little bit more pricier, you’re going to get to that $100 mark much easier than somebody who might be providing a smaller service for around $5.
Of course, the smaller priced services, you’re going to have to do more of those jobs to reach that $100 mark, whereas if you could position yourself on the higher end, producing a higher end service on Fiverr.com, it’s going to be a lot less work for you to find more customers because one customer might actually reach that $100 a day mark for you.
A lot of times, there are business owners, entrepreneurs that need an assistant to handle some tasks for them, but they can’t really afford to hire a full-time assistant nor do they really want to. They don’t have enough stuff to keep a full-time assistant busy.
I know for myself, I wouldn’t have enough things for an assistant to do full-time. We don’t have phones ringing all the time. I don’t have tons of emails and stuff coming in with questions to where maybe the assistant can handle them. I don’t have people scheduling with me all the time. It’s like a little bit here and there, and so a virtual assistant can handle that because I could pay a virtual assistant just for the time that I need them, and then of course, they can be a virtual assistant for other people as well.
Here, there’s a couple different ways that this works. There are websites that hire virtual assistants and get the jobs of them, so that’s definitely a way you can go, and I’ve linked to one of those down below for you. You can sign up. Put in all the things that you’re good at. Maybe you’re a good writer. You know Excel. You know how to do a PowerPoint. There’s like different things that you know how to do. You fill all those out so that they know what kind of jobs to send your way, and then you’re getting… You’re being a micro virtual assistant for a lot of different people on a per-need basis.
Moving down a little bit more, you may be an actual virtual assistant for a specific person where you’re handling some of their scheduling. You’re doing maybe a little bit of research for them. I know that I have used virtual assistants to research for a blog for me. I knew what I wanted to write the blog topic on, but I wanted some compelling research to include in the blog, so I had a virtual assistant do that legwork for me, and they got it done in a day’s time, got it over to me, and I finished off my blog with much more information than I would have been able to get if I had to use my own time.
A virtual assistant can really end up earning a pretty decent wage because one person might not be able to hire you full-time as an assistant, but if you could virtual assist for like maybe five to eight people, that could easily become a $100-a-day job right there. As you start to build that up and you get a couple of people that you’re working for, of course, you can keep building on that until you don’t have any time left available, but I think it wouldn’t be too hard to get to that $100 mark.
Now, a social media manager can mean a lot of different things. It’s very easy for people to think, “Well, I have an Instagram or a Facebook account so I know how to use social media,” but to use social media on behalf of a business, or an entrepreneur, or something like that, you need to be able to produce content that speaks to their audience, and they may actually even produce that content for you. They’re just looking for you to communicate and maintain those comments, and responding, and stuff like that on their different social media platforms. That can become a very busy job for a person if they have a decent size following.
I know that for me on YouTube, it’s challenging for me to keep up with all of the comments that come in on State of Tech and Ditch Auto because some videos will end up having hundreds of comments coming in, and that becomes a little bit of a challenge to keep up on all those and maintain all of those conversations, which of course I want to do, but it definitely gets a little hard, so you as a social media manager can step in and keep those conversations going.
Of course, that may almost look like a virtual assistant position because you may have to go to the person that you’re working for and ask questions to be able to properly respond to some of the questions that are being asked or some of the comments that are being left on social media, but nonetheless, you become that person that gathers the information needed and produces the response on social media or even helps with producing the content that goes on their social media.
Some of these jobs you probably already have the skills for. For example, if you know how to type, you can do transcription on Rev, and you can also be a live chat representative. Those are pretty simple there. Where on Fiverr, you may have to have a little bit of a certain skill so that you can provide a service. Being a virtual assistant means that you have to utilize some sort of skills.
Of course, maybe as a virtual assistant, you’re only writing or maybe just utilizing simple software that most of us grew up using on our computers. But then, there are more advanced aspects of being a virtual assistant where you may have to use or understand how to use specific tools, but going online and figuring out how to use those are pretty simple. There’s so much information available online right now.
I’ve linked down below to a couple of the courses that I’ve done. A virtual assistant or a social media manager may include setting up a Facebook profile or setting up a Facebook page for a business. I have a course on how to do that, and it’s a free course. You can watch it, and then you’ll instantly know how to set this up and even manage a Facebook page for a business.
I’m working on more content for you so that you can understand some of these other platforms better like YouTube, like Instagram, and LinkedIn, and all that stuff, so you want to make sure to check out the links down below and put in your email address or at least sign up for one so that you can be notified when I produce new ones because I want to make sure that I am giving as much information as I can to help people on this process.
That’s going to do it. I hope that maybe one of these will change your life. I know for me that an extra $100 a day would be life-changing, and I think that that’s the case for pretty much everybody. If you agree with me, just say yes or no down in the comments section below. Of course, if you have any questions or want a little bit further explanation, or maybe you are confused about anything I said, please ask down in the comments section below. I will do my best to respond and of course, provide as much information as I can based on the knowledge that I have.
The number one reason why people never start a business is fear but close behind that is cost. A common misconception is that starting a business is expensive, but that just isn’t true. In this episode, I talk about how easy it is to start a business online and share the tools you can get for free to get started today.
I have a lot of conversations with people who are interested in starting a business. Pretty much everybody in my circle of people that I talk to that are not currently self employed have expressed some sort of an interest in maybe starting up their own thing. I think it’s something that most of us kind of fantasize about, the idea of starting a business or like this idea that’s been kind of bumping around in our head and we’re thinking like, “What if I put that out there and decided to make it available to the world?” But the number one thing that people bring up to me as a barrier to entry in starting a business is the costs of starting up a business.
Everybody has this misconception that starting a business is expensive. And depending on what you’re trying to do, maybe it could be, but for most of the business ideas that I hear from friends of mine and people that I come in contact with, these are all things that you can start relatively for basically free, if not for a small amount. Because really all you’re doing is getting your idea out there and kind of getting it in front of people and seeing if there’s any interest. And that really is something that you should do first before you dive in and start investing a bunch of money. A lot of us think that we have to have everything ready to go, we have to have a perfectly polished product ready, designed, tested and ready to deliver before we can open our doors for business. And that, that usually requires a lot of expensive startup expenses, a lot of capital that you have to have, you know, and it really does vary depending on what you are wanting to do as far as your line of business.
But most businesses can be started for basically nothing. You could at least get your idea out there and start, you could at least get your idea out there and start to kind of put it in front of people and see if there’s an interest for your product or service. So I have some ideas I wanted to talk to you about today on how you can start your business for free using basically just some of your time, of course. A lot of times we will trade our time for something that we could pay somebody else to do instead and that, of course, takes money, having startup capital. But for those of you that have some extra time in your day, maybe you’re willing to spend a little bit of your weekend kind of plugging away and working on this project, I think it’s something that you can get out there and get done for free, and then even make your first few dollars without having spent any money out of pocket, just your time.
So before I get started, I wanted to mention the sponsor of this episode, which is WP Engine. WP Engine is a WordPress hosting platform that provides websites that are basically turnkey. Now WordPress powers over 30% of the Internet and there are lots of different ways that you can access WordPress. One of the things I’m going to talk about later in this video is how to get a free WordPress website. But if you’re wanting something a little bit more robust that comes with more theme options, so that you can really customize and kind of design your website to be unique. And also, an easy process, I say design a website, that sounds like it was going to require a lot of knowledge, but it really isn’t. And then maybe you want support. You want to be able to email or contact support so that you can have some help and assistance throughout the process. You want a robust system and make sure that your website is going to be up all the time. You want to have storage space so that you can upload photos, or small video clips of your products or your services, so that you could show that to other people. WP Engine is proven to be one of the best out there as far as it goes to WordPress hosting. You’re definitely going to have a great experience with them. The link is down in the description below, or the show notes. Check out their plans and pricing today. So the first thing that you really need to figure out before you go down this path of starting your business is whether, or not you are selling a product or a service. A product, of course, is something that you’re going to have, to have ready. It’s maybe something that you have put together and you’re going to be shipping to people, or perhaps it’s a product that you do on site. Maybe if you’re thinking about starting a local business, but most of the time a product is something that is going to be delivered to a person.
A service is something that is performed such as, if you are a local business, maybe a plumber going in unclogging a drain, or a training session, maybe you’re taking an area of expertise that you have and you’re teaching other people about that, consulting, these are all services that people provide. Products are something that is more of a deliverable. So for example, with my line of work, if I am going to produce a video for a customer or a client, I will go and film. It’s actually half and half. I will go and provide a service, I’ll go and film, I’ll help with, you know, the planning and everything of getting this video put together. But then I also have the deliverable, which is the finished video, that is the product that I deliver. And so you kind of have to look at how your product or service is going to be delivered, how you’re going to work that out.
A lot of online only businesses are usually product or service based, because you can maybe put together an ebook or some sort of a course or a product that you can sell, that’s something that you do maybe provide a little bit of service, because you want to keep your students or your users engaged and keep them around and make sure that they aren’t just jumping from one thing to the next. That you’re providing valuable information for them and continuing to give them useful content so that they can continue to be engaged with you. Or services. Maybe you are a graphic designer or you have some sort of a service that you’re going to provide to people. If you’re like me, you have a lot of experience in website design, so I may actually use my knowledge to build a website and deliver that to a person. I can do that all online without actually having to meet with a person. I do of course, like to meet with people, but I can do that all online.
So you really have to have a clearly defined idea of what you are going to be offering. Is it a product, is it a service, is it some sort of a hybrid? And that’s going to drive your decision making and how you market this product. You have to be thinking about how you’re going to communicate what you’re offering to the person on the other end who is looking for that service. So, the first thing that you need to do is determine that and then you can start moving on through the process of starting to put together your business identity. Now, I have a lot to say too much for this video on how to put together a business identity. Do you use yourself, your name, your face, and make the product and service about you? Or do you come up with a business name and put that out there so the business is more standalone?
I am going to put a video together later on this, because I have several businesses including a business that I branded with my own name. And that has caused it to be a little bit more challenging for me to create content and put content out there under my own name, because the search engines tend to associate you with a particular category or industry. So for example, I marketed myself as a photographer for a lot of years. And so the internet knows me as a photographer under my own name. If you search for me by name, Jerad Hill, you’re going to find a lot of photography related stuff because my name is associated with that. And so Google, thinks when somebody’s searching for me by name that they’re looking for a photographer, unless you put some sort of a word after that to help Google further understand what you’re looking for. Google’s going to bring back all of my photography related content and you won’t see my digital marketing agency, Hill Media Group. You won’t see some of my other YouTube channels unless you start scrolling for a little while. You’ll come across that stuff.
So you want to be careful not to kind of box yourself in. But then again at the same time, a personal brand is a very strong thing and if you are okay with that, if you are okay with associating your name with that particular industry, product or service that you’re going to be producing, then I think that there is a good argument for using your name and building a personal brand, because there’s a lot of trust built in that too. It’s easier for people to trust a person than it is for them to trust a business and so if you decided to go down that route because you’re producing content, like I’m doing here, you’re producing some sort of information. Maybe you’re going to be getting into consulting or something like that, using your name might be better because there’s a better chance for you to build trust with a person. It’s a lot easier for you to build trust by putting information out there and sharing it with others if you’re using your own name.
It’s why I’m using my own name and putting out this content, because I feel like I’m pulling from all of my years of experience of being in business and running different businesses and building businesses and deciding to fold certain businesses and all of this stuff that I’ve done over the years, I want to put out there under my own name. I don’t think that it would be valuable to put it out there under some new business name that nobody knows. So I’m using my own name. So think about that when you are deciding on your identity, and then when you have decided on your identity, you’re going to want to create social media accounts for it and a website of course for that. And so I recommend of course, setting up a Facebook page, not a Facebook profile like you probably already have, but setting up a Facebook business page. I have a link down in the description below to a free course where I teach you how to do that.
So you want to check that out, go through the entire process of setting up a Facebook page. It’s not too challenging, but there’s a lot of options and I want to make sure you choose the right one based on the type of business and whether, or not you’re a local business only or you’re servicing anybody with an internet connection who can connect to your content. There are some variations there, so you want to make sure you choose the right account. And then of course, Instagram. Instagram is very visual, it’s photos and video clips. But you are going to want to create an account there, because you will be able to utilize hashtags and communicating with others who are in similar industries or even the type of audience that you’re looking for. You’ll be able to communicate really easily with people there on Instagram. If you are more, if you’re okay with getting behind the camera like I am, or getting in front of the camera, I guess you should say, or I should say, YouTube would be a great platform as well.
I think YouTube is just continuing to grow. It’s exploding. There are people that are looking for good content, they’re looking for information, they’re looking to grow and expand themselves and they’re using YouTube content for that. And so YouTube creating is definitely an avenue that you should go down if you are interested in creating a YouTube account and getting that set up. I am working on a short course for that on how to go through the process of setting that up and making sure that you have, you know, everything that you can for that YouTube channel when you’re ready to launch it. And then of course, depending on the nature of your business there’s other social networks like Linkedin. If you are offering something that would be marketed to professionals or other people in business, like a business to business type of product, I think it’s important to have a Linkedin. You may already have a personal Linkedin, which is great. You’ll want to customize your Linkedin to reflect the nature of your new business. And then of course, you can start a company page for your Linkedin as well and you could produce content underneath that company page.
It’s been shown that longer form content really works well on Linkedin. And video also works well on Linkedin because there are not a lot of people producing video content on Linkedin. So, when you put up a video it tends to stand out from everybody else. Of course given time, this will change because people are becoming more and more comfortable in front of the camera, which I’ve been doing for a lot of years. I’ve been getting more and more comfortable or trying to get more and more comfortable in front of the camera, so other people are going to be doing that as well. And then last of course, set up a email address that is specific for your business. You can do this for free by setting up a Gmail account. If you want something a little bit more professional, you can set up an email account using the domain name that you purchased and we’ll talk about that here in a second.
So rather than your email address being like jeradhill [at] gmail.com, it would be [email protected] instead, which is a little bit more, a little bit more professional looking and it gives you a little bit more control. And I’ll talk briefly about that here in the video as well. So once you have those things set up, and the reason that I’m, I put social media before your website is when you’re thinking about setting up your social media, you want to use your business name or the name that you’re going to go buy if you’re building your personal brand. So for example, I used to have a personal Facebook profile and it was facebook.com/jeradhill. Well, I decided after a while that I wanted to merge that over to a Facebook page and actually convert it over to a Facebook business page, because I was going to be producing more content related to the different businesses that I have, videos and content, like what I’m producing now. And I wanted that to be a page, so that I had all the marketing tools that they give page owners, Facebook page owners.
I didn’t want to have that for my personal Facebook account and I don’t even really have a personal Facebook account. I have one that I use just so that I can, you know, keep in touch with family and join Facebook groups and stuff like that. But my Facebook page is my primary home on Facebook. And so you want that username, so slash whatever it’s going to be. Or if you’re on Instagram, your Instagram username, you want those to be consistent if possible. It just makes it easier and cleaner if they can be consistent and be the same. So be thinking about that and you may actually have to search a little bit to find a username that’s going to work on all of these platforms. I didn’t mention Twitter, I don’t think so. Twitter’s another one that you should join. I feel like you should join all the social networks, whether, or not you’re going to use all of them is another thing.
But it is important to kind of lock down your business name on all of them, because if later on down the road you decide you want to start using one of those social networks and now your username is taken, you’re going to have to go with a different username, which is kind of a bummer. So I just recommend locking all of those down, it definitely is an easy process and it’s free to register all of those. So why not?
So next we’re going to be setting up a website and you can do this for free. You can go to wordpress.com and when you go to set up a page they have on their pricing page, of course, they have some plans that start at $3 a month. And for blogs and personal sites, you really can just start with a blog or a personal site. They have a tab for business and online stores that gets a little bit more expensive, but you can start with a blog or personal site, which starts at $3 a month.
Of course, if you scroll down below that, there is a free plan. You can start with a free plan, you’re just going to be getting a sub-domain website. And what that means is that it would be like jeradhill.wordpress.com instead of jeradhill.com, and then of course you have to pay a few more dollars in order to get your own domain name. With their $3 plan, you actually get a free .blog domain. I did that early on when .blog was a new domain. So jerad.blog is my actual blog website address and it is a WordPress address. For the $5 a month plan, they give you a free domain for one year and so you get your domain name, you can register it right from within here and you can get your own .com, .net and there’s a whole slew of dot extensions, whatever you wanted. You can also opt to just buy it out, so you don’t have to buy it through WordPress, you could just flat out buy it. I’ve been using Namecheap lately.
I always used to shy away from those cheap kind of low price domain name registers, but Namecheap actually has been like really awesome and I’ve been kind of slowly moving away from GoDaddy whenever I need to renew a domain name, I’d been moving it over to Namecheap. Namecheap has just been super easy to use and their customer support is actually really good as well. So, but WordPress as far as your website goes, you can get one for free. You can use one of their WordPress plans or of course you can use the sponsor of this video, which is WP Engine. If you wanted something that’s a little bit more like professional and turnkey and ready to go, but is still WordPress. I think WP Engine is definitely the best option, but you have to be ready to commit to like $35 a month or something right around there. Of course, the title of this video was how to start a business for free.
So wordpress.com definitely is one that you are going to want to go with, especially if you’re trying to get it done for free or as close to free as possible. Know also that you’re not stuck with one of these, if you want to move your website from wordpress.com to WP Engine or to any other hosting platform that’s out there, it’s really easy to do that. And it’s probably a video that I should put out, maybe not on this YouTube channel, but it’s definitely a video that I should put out on how to move a WordPress website from one site to another, because it is an easy process so long as you just have it set up correctly. So you’re never locked in forever on any of these. You know, I recommend maybe taking advantage, if you’re going to pay for a plan, some of them offer a better price if you pay for six months or a year at a time. So if you know that you’re really going to go after this, you might want to look at getting the better pricing.
But that’s really the only way that you would ever get locked into anything is if you paid for pricing out into the future. And then you kind of have to use the services, because you paid for them already. So, there’s a list of business ideas that I wanted to put together because a lot of times, you know, we’re thinking, “Well, I want to start something, I just don’t really know what it is.” And a lot of times a list of ideas is a thing that can help get you started. You may read an idea, read a suggestion from a list and say like, “Oh, okay, like I didn’t even think about that. I’m not going to do exactly that, but I have this, that just triggered this other idea in my head and I want to do that.” And I am always starting little things and so I want you to know that you do not have to have this all perfected and planned out.
I am always starting little ideas and kind of putting it out there and seeing what happens, and just kind of watching. One of the new things about WP Engine is that they give you fantastic analytics on the traffic that comes to your website. So as you start to share the link and put it out there, as you start to put maybe a blog or two up on your website and a little bit of content, and Google starts to send traffic to your website, you’re going to be able to kind of see what people gravitate towards on your website and whether, or not they’re finding it informational or not. Analytics is a really tricky subject when it comes to websites. All of the numbers and data can help you understand things, but you have to understand what those numbers and all of that data means, so there’s a bit there. But having those analytics helps you also understand whether, or not your idea maybe is going to be able to take off.
A lot of times, and I’m sure you’ve been on a website where you come into the front end of the website, you kind of go through this process of like clicking and looking at things, and then if you leave the website without taking some form of an action, that helps the person who runs the website know where the drop off point was. Maybe you, if you didn’t complete the purchase and go all the way through, then they know what page was the breakdown point. And that’s really cool information for those of us that are, you know, running online businesses because that helps us better craft our message through the process. If there’s a spot in your website that is constantly, like people are jumping off and leaving from that point, there’s probably an issue with the content there. And it doesn’t necessarily mean that it’s bad content, it might mean that you just solved their problem and then they left. I have a tendency to do that. I give away a lot of the information, it solves the person’s problem and then they leave. And I didn’t do a good job at giving them a next step.
And so that’s the process of making your website kind of flow and giving them the right information, so that it takes them through the process of signing up for your product or service or making a purchase or putting in their email address to learn more or whatever that process is. So I mentioned that list of business ideas, and this is where I will ask for your email address. I have a list of businesses that I think are things that you can start for free. These are businesses that all you have to do is, it may be educate yourself a little bit on before you start them. Maybe take advantage of the education that you got, you know, going to college or something that you’ve studied over the last several years as a hobby, or something that’s been fun or informational to you. These business ideas are things that are not going to require putting out any money to get started. It’s just going to be your time, investing your time to better understand, maybe what some of these are.
And I hope that if, maybe they’re not ideas that you can jump on right away, but maybe it triggers something in you and you say, “Oh yeah, you know what? That’s not it, but this is,” and that’s really what I’m after, is helping you just jog your memory or your mind a little bit to help you come up with something. Because when you can come up with something and get excited about it, that’s going to show through the way that you project yourself and your content and everything online and it’s going to draw other people in. And that’s obviously the kind of person that we all want to do business with. So I hope that that helps, that this helps you on the process of getting started. I think that the biggest barrier to entry is fear, really, fear of just starting. And then of course, money. Sometimes there are other things that block us from getting started on, you know, maybe being an entrepreneur or being self employed. So I hope that this kind of knocks a few of those things down and helps you on the process of getting started on starting your own business.