Busy Work, Expanding, and Other Newness

I have desperately been trying to blog more often, not just to blog, but to provide something of value. I also recognize that I write a post like this at least once a year. Such is the life of a serial entrepreneur.

In April I made the move from my home office to an actual office in a building. This was a huge change for me as I had worked from home for the past 6 years. Recently, the office next door has became available and I decided to lease that office as well. My plans are to make more room for new projects that I am working on. My current space serves well as my office and a comfortable room I can meet my clients in. The other, yet to be named place, will be kept clear so I have more room to innovate.

I have hired a Ben, had that Ben leave and hired another Ben. I can’t really say hired because they both are more like interns that get compensated for their time. Not really sure how that completely works itself out. I just do as I’m told by my accountant who knows what’s best.

I have been very busy with my current projects which has been a blessing. I always say that being self employed means that you are unemployed most of the year, however this year I have been constantly busy. In my Photography corner I have added Video Services to my menu of options. My team and I have now shot three full weddings while I remain the principle photographer. Trying new things with video has been fun. When I shot wedding video back in 2005-2006 I was not that good, nor was much of what other videographers were producing. If only I had the resources I have now back then, you would probably know me more as a video producer than a photographer.

Websites galore… I am not sure who opened the floodgates but I have had more new web clients by July of this year then I usually take on in a whole year. I am not complaining at all, just a tad overwhelmed. I should say was overwhelmed. Most of my clients sites have launched already. Two of my new clients this year are running for City Council in Modesto. I was very excited to help Stephanie Burnside and Dave Cogdill, Jr with their online presence. Just like the mechanics car, my own websites get neglected when I have a lot of client work. When I don’t blog or update my photography website often you can be sure I am busy with web clients.

The DailyAppShow is continuing to slowly grow. It seems that during the summer months viewership plateaus and then ramps back up in the fall. There is usually a new iPhone released in June as well and since that did not happen there is not much newness in the realm of iPhone. When the iPhone 5 is released we will see a spike of growth as always and with a few other things launching soon on my end, growth is eminent.

Soon I will be launching a whole line of tech related webshows. I am very excited about this and have put a lot of time and thought into this process. This has been in the making since March of this year and is long overdue. If you really pay attention to the noise I make on the Twitters or Facebooks then you may have already seen me leak a photo out of sheer excitement for this project. This project may be the biggest venture I have launched yet. My hope is that I can stay on top of everything that will be involved. I am excited about this because this is one of the first projects I have been able to start with the resources to actually make it look good from the start. Most of my past ideas have no budget or resources at the beginning other then what I come up with on my own in my spare time.

I have two or three other projects in the works as well. I say two or three because one of them I may scrap and by “in the works” I mean, “are being processed in my mind through out the day.” My mind slow cooks ideas all through out the day. If the idea sticks, I start to work on it. If the idea stinks, I toss it out and move on.

The last and most amazing new thing of note is that my wife and I are expecting again. I have already shared this but since I am recapping new stuff I might as well mention this. As I write this we are four months along with an estimated due date of Feb 18th. I was hoping for January as I am biased to January births. We are excited to expand our family. The grandparents are rejoicing.

I can’t really think of anything else that is going on. Now that I have wrote it all out it looks like I have plenty going on at once. I still need to get a vacation in with my wife before the end of the year. We have not had a getaway for more then just a weekend since last year.

How is 2011 treating you so far? Would love to hear about it. Thanks for reading my writings. When I do get comments or emails it really feels great to know what other people are up to. Sometimes the Twitter and Facebook updates just fly by. I enjoy a good email or blog comment. Cheers!

Little Tikes Gymkhana Drifting Video BTS

Final Cut Pro X Podcast IconI thought it would be fun to show some of you who are geeky enough to care the editing process behind the video I put together of my son and I drifting around our house in his Little Tikes Car. I have received a few emails from people asking how I got all of those camera shots so I thought I would also explain that. The following video shows the complete project in Final Cut Pro X and I explain each portion of the project including how I set up the camera for each shot.

In future videos I will make behind the scenes part of the process so I can explain how everything was achieved and show it as it is happening. I know that I am not producing feature quality video here but it’s fun to show how people can make short videos like this using cameras and Final Cut Pro X.

Resources:
GoPro – http://gopro.com
Youtube – http://youtube.com
Killswitch Engage – http://www.killswitchengage.com/

Little Tikes Gymkhana – Baby Drifting

This is what Liam, my 14 month old son and I do on a regular evening. Circle tracking the house is our favorite past time.


This video is best at Full Screen with the Volume Up!

Shot with 1 GoPro camera mounted in various places. The lighting in the house was less than desirable being that it was 8pm when we started recording. I just turned on the lights that were available to us. This was kind of a last minute idea.

Edited in Final Cut Pro X.

Racing sounds borrowed from Ken Block’s Gymkhana video on Youtube.

Background music by Killswitch Engage.

Here is a Youtube link if you want to leave a comment or give it a thumbs up! http://www.youtube.com/watch?v=iFH2xctj29E

In case you are wondering what Gymkhana is, it is a motor sport based off of drifting your vehicle around corners. See this video which is also the video I borrowed the race car sounds from.

Pages Your Website Must Have

Earlier today I gave a presentation to a group of business people I network with on the kind of content their website should contain. The presentation went well. I enjoy using the people that I am speaking to as examples in my presentations so that the examples are tangible. With the content fresh on my mind I recorded the presentation and posted it up as an MP3 for those of you interested.

Website visitors get frustrated when they can’t find the information they expected to on certain web pages. This talk outlines some of the pages your website should include and the content those pages should contain.

[audio:http://jeradhill.s3.amazonaws.com/onlinemarketingtipspodcast/110803_websitepages.mp3]

What are your thoughts? If something has worked well for you, I would love to hear it. Please share in the comment box below.

How to Self Install WordPress on Your Own Hosting Account

WordPress is much more than a blogging platform. It is quickly becoming the script of choice when deciding what is going to power your website. Even as a website designer many of my own websites, including this website, are powered by WordPress. It is easy to manage your content through WordPress.

These days I am getting more and more requests for websites designed using WordPress. When I launch a clients website I provide them with a customized screencast tutorial guide on how to use their website. It cuts down on the amount of time I spend training my clients while at the same time providing them with a tool they can visit whenever they need to. It’s a win all around.

I thought I would put together a How To video for those of you wanting to install wordpress on your own hosting account. The following video is about 29 minutes long and explains everything in detail. This video is geared toward those who have little to no web or programming experience. I talk a bit fast and move quickly through some of the process but I explain the reason behind every decision made through the install process. Once you have installed WordPress a few times you should be able to manually install WordPress in under five minutes.

In this video I suggest options for WordPress Hosting, which FTP Software to choose and go step by step through the manual process of installing WordPress on your own Hosting Account.

Resources:
Download WordPress: http://wordpress.org
CyberDuck FTP Software: http://cyberduck.ch
Transmit FTP Software for Mac: http://panic.com/transmit
Liquidweb Hosting: http://liquidweb.com

I plan to create additional videos on the topic of WordPress and expand on my existing Joomla related videos in the near future. If you have any questions, please feel free to ask them in the comment box below.

Paypal vs Google Checkout vs Square

Credit card feesThere are now more options than ever before when it comes to processing credit cards for your business. In the early days if you wanted to sell online you had either Paypal or an expensive Gateway provider to choose from. Today you have many options. The question is, which one works best for your needs?

Most of my clients are smaller businesses just starting. Signing up for a gateway or a terminal is often a scary option because of the contracts they want to get you into. If you are not yet sure what sales will look like then an option like Paypal is often the suggested route.

Having come off of a fresh horrible experience with Paypal I am now referring my clients to other options such as Google Checkout or Square. I thought it would be interesting to compare the three as they are the most widely used processors out there right now.

Paypal has been around the longest, however I have found that you really have no control over your money. I suggest to anyone with a Paypal account that they keep little or no balance in their account. I currently have a personal Paypal account and a business Paypal account with a combined balance of $1500 that Paypal will not give me access to. I have recently switched to Google Checkout for online transactions and Square for transactions where the card is present. A you can see in the chart below, Paypal and Google Checkout have the same fee structure. Square is a cheaper solution if you have the customers card in hand.

Square is a card reader and app for mobile devices. If you have a smart phone and your customers cards are present at the time of sale, this is the best option for you.

When should you switch to a Merchant account? Well I came across this nifty tool which helps you determine if you are making enough monthly transactions to save money with a merchant service such as Authorize.net. Merchant accounts often have monthly fees for Gateway access but have lower transaction fees. If your sales average less than $6000 per month then you would not benefit much at all from having a merchant account over one of the accounts shown below. However it is a scary decision to go from a service that would not cost you anything if you had no sales at all to a service that has a fee regardless of sales.

It is my opinion that if you have the ability to use Google Checkout as an option then you should. They are not acting as a bank like Paypal is. They simply process the payments and batch out to the bank account of your choice. Plus if there is a problem with the customers transaction, Google Checkout give then the option to update their payment where as Paypal just rejects it. This results in fewer lost sales for you.

Google Checkout https://checkout.google.com

Monthly Sales Fees Per Transaction Fee on $100
Less than $3,000 2.9% + $0.30 $3.20
$3,000 – $9,999.99 2.5% + $0.30 $2.80
$10,000 – $99,999.99 2.2% + $0.30 $2.50
$100,000 or more 1.9% + $0.30 $2.20
PayPal https://www.paypal.com
Monthly Sales Fees Per Transaction Fee on $100
$0 to $3,000 2.9% + $0.30 $3.20
$3,000+ to $10,000 2.5% + $0.30 $2.80
$10,000+ 2.2% + $0.30 $2.50
Square https://squareup.com
Monthly Sales Fees Per Transaction Fee on $100
Card Swipe 2.75% $2.75
Manually Enter Number 3.5% + $0.15 $3.65

I would love to hear about your experiences with any of the above services in respect to fees and the handling of your money. As I mentioned above, I have had issues with Paypal but that is not the case for everybody.

As I mentioned above, before making a decision to choose a Merchant Service Provider you Gould check this website out. It’s a nice resource to help you decide.
FeeFighters Paypal Calculator
20110718-115808.jpg

Why I’ll no longer be using Groupon locally

When Groupon first launched I was all over it. I am a sucker for a good deal and love to promote local business whenever possible. I buy locally most of the time and used Groupon as an excuse to spend more locally then I normally would. The first few Groupon experiences with local vendors was pretty good, however as I began to use it more I felt like I was becoming more of a pest to the business owner then a honored supporter.

As a typical purchaser of a credit I would use some of them and let some of them expire. This is probably where the business owner has the opportunity to break even. Some of the Groupon purchasers redeem the Groupon and others forget and it expires. They lose their money spent on the Groupon in that case. I am unsure as to wether or not that unredeemed credit goes to Groupon, the business or both. Regardless, I spent some and some expired.

I had great experiences with online retailers with whom I purchased Groupons and local retailers where a kid who could care less about what form of payment I used handled the transaction. However, when dealing with the owner it was almost always a negative experience. They made me feel like I was taking advantage of them. I felt like in the owners head he/she was thinking, “great, another customer who is only going to have to pay half price.” I was only welcomed as a new customer by one business which is Oodles Frozen Yogurt in Modesto. Other then that, every experience made me feel like I was an inconvenience.

It really comes down to how you are going to use a platform such as Groupon and others like it to grow your business. It can be a great way to reach new customers you may not have had access to before. However you need to have the right mindset and understand that these Groupon users are probably hyper-social online types who will blog and comment about their experiences. If you give them a bad experience not only did you receive a smaller portion of their finances for the transaction you will probably end up losing even more money due to the negative remarks the customers will leave all over the internet.

I won’t be using Groupon locally any longer because most business people around here have the wrong mindset. I am sure they start off with great intentions of loving their customers but that fades for many owners. This is why I do a lot of my buying online. If my only local option is a big box store I would rather order online then have to deal with some teenager who is just doing time and wondering what their Facebook and Tumblr friends are posting while they suffer at work. I am going to digress before this blog entry turns into a rant about how big box stores and non-passionate employees are ruining the local economy.

I have ordered several items off of the internet using Groupons from online stores where the Groupon was a coupon coded entered at check out. This to me is a win because there are no grumpy store owners to deal with. You get the same checkout confirmation and thank you page as the full paying customers. I will continue to watch for good online deals through Groupon.

If you have used a Groupon, think about how that experience went. Was it a positive one? Did the person who helped you seem genuinely happy that you were there? If so, then make sure that you go back again and again because that is the kind of business person that deserves business and success. I would even suggest that you tell the owner or manager why you decided to come back. Encourage them to keep the positive attitude. Business owners need encouragement. Half of the time they don’t know if they are making the right decisions with their business. Encouragement and affirmation from you is the best thing you can offer them, along with your credit card of course.

Share with me your Groupon experiences. I would love to hear them.

Tutorial: Mixing Photo and Video in Final Cut Pro X

Shortly after posting my tutorial on Creating a Photo Slideshow in Final Cut Pro X I was asked several times about mixing photo and video together on the same timeline. Of course Final Cut Pro X can do this so I thought I would put together a followup video describing the process of editing photos and videos together on the timeline.

In this video I describe how to edit photos and videos together in one project to create a hybrid slideshow. Video can add a really interesting dynamic to a photo slideshow. Since most of the cameras released today shoot both photo and video, it is easy to grab a couple of video shots to spice up your photo montage.

Stay tuned to my Vimeo profile to see an example of a hybrid slideshow. At a recent wedding I shot photo and video and am excited to create my first hybrid slideshow for my client.

Tutorial: Creating Photo Slideshows in Final Cut Pro X

I went right out and purchased Final Cut Pro X when it was released. I didn’t know what to expect. All I knew is that it was different and it was cheap. I was growing tired of the long render times required just to make my wedding photography clients a photo slideshow. In the past I have used Fotomagico, Adobe After Effects, Motion and Final Cut Pro 7. However, I was excited to figure out how to create a slideshow in Final Cut Pro X because it boasted quick render times. I decided to put together a short tutorial explaining how I used Final Cut Pro X to create a photo slideshow for my wedding client because it was a different process. I hope this video helps you.

Here is the first slideshow I created in Final Cut Pro X:

I would love to see the slide show you create, post a link to it in the comments below as well as ask any questions you may have.

Using a Macbook Pro with a Samsung HDMI Monitor

I recently started using my Samsung Monitor through an HDMI connection rather than DVI. I have used Samsung Monitors for a few years now since selling my 30″ Apple Cinema Display before they were discontinued. Samsung Monitors are very high quality and a fraction of the price. My eye (even with glasses on) can’t tell much of a difference between an Apple Cinema Display and a Samsung. I only need my monitor to be a monitor. The extra features an Apple Cinema Display offer are nice, but I can live without them. However, in making this change to HDMI I encountered a few problems.

My monitor is a 27″ Samsung S27A350H which offers an HDMI and VGA input. I was not about to connect my MBP through a VGA connection and loose valuable quality so I opted to connect through HDMI. To be honest, I didn’t bother trying the VGA connection to test differences in quality.

On my desk, I have my laptop on a Twelve South Bookarc stand and I keep it closed. I use the external monitor as my only monitor. I have several HDMI cables ranging in quality. The HDMI Cables that I have been using for home audio and my computer are the MediaBridge cables that Amazon.com carries. They are quality cables at a cheap price. To connect the HDMI Cable to my MacBook Pro I am using the Moshi MiniDisplay Port to HDMI Adapter, which I also bought at Amazon.com.

The problem is that when I connect the Moshi adapter to my MacBook Pro and attempt to wake my computer by tapping a key on my Apple Wireless Keyboard, nothing happens. I checked that the Samsung monitor is turned on, the cables are connected, and that my MacBook Pro in hibernate mode. Everything was fine. If I opened my MacBook Pro with the HDMI connected, both monitors would come on and it would operate in dual display mode. However, once I closed my laptop, I could not get the monitor to come back on by itself. I also have a generic brand MiniDisplay Port to HDMI adapter which is horrible and makes the screen flicker. This is the only monitor that seems to have a problem with the cheaper adapter. As far as image quality goes, the Moshi adapter works perfectly.

After trying everything, I called Samsung, who was also unable to help. I did some searching online and all that I found is that many others were experiencing similar problems. Determined, as usual, I kept at it and found a few different things that seem to have solved the problem. A few forums even suggested that the Samsung Monitor does not work properly with Apple’s way of detecting a monitor has been attached. It was also suggested that there were problems with many PC manufacturers as well, so it’s not a specific issue to Apple.

Changing Settings – Go into Menu on your monitor and switch the Auto Source to Auto, by default it comes set to Manual. You can get to this menu option by tapping menu twice to get it to come up, selecting Setup&Reset, then go down to Auto Source.

The first time I did this it seemed to work right away, however, the next day I came into work and plugged in I had the same problem.

With this Samsung Monitor, it seems that you have to tap each button twice to get it to do anything unless the option is already on the screen. The second thing I did was tap the Source button on the monitor twice. This switched sources from one to the next. I assumed that since the screen kept toggling back and forth between Analog and HDMI that it was doing this on its own. It may have been but hitting the source button twice seems to have made it work once again.

Performing this song and dance each time I connect my MacBook Pro to the Samsung Monitor got old really fast so I opted to try a different workaround.

Changing Cables – The solution that fixed the problem was purchasing an HDMI to DVI cable from Amazon.com and using my MiniDisplay Port to DVI adapter. This makes me believe that the problem is not so much in the Samsung Monitor or the MacBook Pro as it is the Moshi adapter. I can not confirm that the Moshi adapter is the problem as it does work perfectly in all other situations including a situation where I connect my MacBook Pro to a projector through HDMI over a 50-foot cable without any issues. I have no idea who to blame for my frustration, all I know is that it works great now.

The other fix would be to just use the monitor with your VGA adapter where you may lose some image sharpness but not have any connection issues.

Does this make me want to return my Samsung 27″ monitor that I paid $300 for to exchange it for a $999 Apple Cinema Display? To be honest I thought about it for a moment but it’s not work the extra money.

I hope that one of these suggestions helps you with your Samsung/MBP issues if you are having any.

Show Appreciation by Giving the Opportunity to Give

Donors Choose KidsMuch of my website design business comes from referrals I received from someone I either worked with before or networked with. When a referral results in new business it is kind of a big deal for me. Some businesses have a smaller price point and sell in bulk where the nature of my business requires a lot more work which results in a higher price. When a referral is given to me by someone who trusts in me enough to put my name out there to their contact, I don’t take that lightly. I also like to show my appreciation to that person.

In the past I would send them a thank you card with a Starbucks card in it. Everybody likes Starbucks right? A nice card, a cup or three of coffee on me. It makes for a nice treat but it’s not much of a lasting statement. I like doing things that leave a lasting result. I also understand that the best thing you can do for someone is empower them to feel good about them self.

A few years ago while attending a Twitter Conference I received a $25 gift card to DonorsChoose.Org, a website where teachers can post fundraising requests for their classrooms. We all know that teachers are not getting the resources they need these days especially in lower income areas. This website gives you the chance to connect with teachers who are posting their projects or ideas. You can donate any amount toward their needs. Your donations allow them to get the resources they need to make their project happen for their kids. How awesome is that and how could you not feel great about yourself after taking part in the enrichment of the lives of children?

You can check out my DonorsChoose Profile here and see what I have been up to. On my Impossible List I decided that I want to reach 10,000 kids lives through donating to their teachers.

donorschoose2.jpgDonorsChoose.Org allows you to send a donation gift card in the mail, send an e-card by email or print a certificate on your printer. When I want to show somebody that I appreciate their referral, I send them a $25 e-card by email. This allows them to log into DonorsChoose.org and donate to the project of their choice. I can’t think of one person who has referred business to me in my entire life that would not like the opportunity to donate to a classroom. Since I have been doing this as my way of thanks it has generated some really cool conversations with those who I have thanked. Several have told me about how they told others about this gift they were able to give. I can tell that the gift was unexpected and loved. Nobody really needs a Starbucks gift card. If I want a cup of coffee I can go buy it myself. It’s something that I already know how to do and am capable of. Donating to a classroom to enrich the lives of children is something that is not as easy to do. Most of us don’t know how to go about doing that and the thought might not even cross our minds.

What I propose is that the next time you want to show someone that you appreciate them, empower them to do something they probably would not have been able to do without your help.

DonorsChoose Website

DonorsChoose also has some great ideas that I love. You can donate your birthday with a Give-Back Birthday page. You can create a wedding registry and much more. We live in a time of excess and I can not think of a better way to show people how to have a giving heart then by giving to others rather than ourselves.