Fern Canyon

We spent most of today driving. A 4.5 hour drive took about 6.5 hours due to potty breaks and stopping to stretch our legs. We started our day leaving Fort Bragg, CA. Our stops along the way were in Eureka, CA and at Confusion Hill. We hiked around Fern Canyon and then got to our hotel in Klamath, CA in time for a quick swim and some dinner before bed.

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Vlog 2: Waterproof Phone

Vlogging is hard work when you try to stack it on top of an already busy life. The goal of producing two of these videos each week is going to take a lot of work and hopefully, I can stay committed to it.

Vacation is right around the corner and I look forward to being able to step away from work and focus on time with my family. Don’t worry, the vlog will continue over vacation. I plan to enjoy my camera equipment while on this trip.

3 Gun Nerf Battle Birthday Party for Liam

Liam’s 5th birthday was quickly approaching and we had no plans. I remember my wife and I sitting on the couch about 2 weeks ago contemplating just having some close family over for pizza or something. Something about that didn’t sit right. I mean it was my first born son’s 5th birthday. That’s kind of a big deal. The idea of getting a bounce house for our backyard sounded horrible. There’s a time and a place for easy entertainment, I kind of wanted to do something fun.

I remembered watching some 3-Gun Competitions on Youtube. 3-Gun Competitions have become really popular over the last few years. This form of shooting sport requires you to go through a course hitting targets while switching between three different types of guns. I began imagining how cool that would be to do in our backyard with Nerf Guns. It was decided that Liam would have an Epic 3 Gun Nerf Battle Birthday Party.

liamsnerfparty-1_HDR

With little actual time to plan this between work and traveling to Seattle for 3 days, I took to Amazon to load up on Nerf arsenal. We didn’t have much, to begin with. Our kids have very few gun-related toys. A year ago I bought four small Nerf guns to my wife and I could battle with the kids, but some of them are too hard to shoot. Today, some of the six-year-old kids even had a hard time with them.

I wanted the backyard to be fun. My wife took to Pinterest and I worked on some ideas of my own. I had a bunch of moving boxes from when we last moved and some wood. We went to Home Depot to buy the wood stakes we used to hold everything up. It took more time to gather and buy everything I needed than it did to set it up. I set up the entire backyard in about 3 hours including painting things camouflage and cutting the wood stakes to size.

List of Nerf Guns & Darts:

The kids had such a great time. Most of my son’s friends are his age with a few of them a year or two older so this was a hit for everybody. My younger son enjoyed it just as much as the bigger kids.

As you can see, the set up was pretty simple. I used a bunch of yard marker sticks I got in a bundle from Home Depot and crossed twine over and around them to simulate razor wire.

The real bottleneck was reloading guns with Nerf darts. I purchased a few extra clips, but the main gun had to be reloaded each time. A couple of parents helped in that process which kept things moving along quickly.

Pool noodles worked great. I just stuck sticks in the ground and slipped the pool noddles over them. I bought these pool noodles.

I had some boxes and boards laying around so I used spray paint to add camo to the boxes and targets to the wood panels. It’s nothing fancy, but for a moment, the boys thought they were in a war zone. I even bought a couple of inflatable tire tubes pool floats that I turned up on their side and made into targets.

The party kept my wife and I pretty busy. I don’t remember standing still for even a moment. I wanted to get more photos of the action taking place, but the sun was kind of at a weird angle and made it hard. With so many kids running around and my focus on them having a good time, I ended up just putting my camera away.

After the somewhat organized portion of the event was over, we handed out little single shooter Nerf Guns that were part of the party favor for each of the kids and they went to battle in the backyard. With plenty of Nerf darts all over the place, there was endless fun to be had.

I have attended a lot of little kid birthday parties and at each one, the Pinata gives after the first few kids. My wife picked out this Avengers Pinata and filled it up with tons of candy. The problem is that this thing would not break. Each kid hit it and then we let Liam at it again, it would not break. I had to hit it as hard as I could with the plastic bat 3-4 times. Next time I will make sure we have a metal bat.

Of course, Liam fell this morning on the playground at church and gave himself a nice goose egg on the forehead. Either he or his brother does that often the morning before a day where many photos will be taken.

Liam’s 5th birthday party was a huge success. After all of the friends left, it was time for baths and the boys fell right asleep. They played hard today, and that is what it’s all about.

I Have a 5 Year Old

Today marked a milestone. From what I understand, it is his “Golden Birthday.” Not sure what that means. I would think your golden birthday is when you turn 100. Regardless, my son is now five years old and I am sitting here trying to figure out just how I got here.

The last five years of my life have gone by pretty fast. In those five years, I have had three children and grown my business about 500%. I have also grown a lot as a person, but this post isn’t about me, it’s about my beautiful boy who is growing up rather fast.
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Review: Razor Ground Force Drifter Kart

Very excited to review the Razor Ground Force Drifter Kart, an excellent buy. These electric karts are a lot of fun. My kids love them.

My kids love speed. They get it from me. I grew up racing and enjoy driving. It must be in our blood but my kids took to cars and racing without any prompting from me. At age three, I bought my oldest his first motorized go-kart and when my second son turned three, he got to start driving as well. Prior to that we had a few small Power Wheels units that did not last long.

The problem with the gas powered go-karts that were my first purchase for my kids is that we can’t drive them anywhere near our home. It’s a lot of work to get them ready as well; making sure they have fuel and at times they are hard to start.

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How to make your Apple TV load faster

I was an Apple TV early adopter back in the day when the Apple TV had an actual hard drive in it. With the latest version of the Apple TV, I have found that it takes a lot longer for movies and tv shows to start playing. It is often that a video will buffer for a while which interrupts our viewing. The Apple TV no longer has a hard drive inside for storing content. It has a small amount of storage that it uses as a buffer to keep your content playing smoothly. The problem these days is that movies and tv shows stream in HD and those HD files are quite large. On top of that, we have multiple devices that are connected to our Wifi network which makes the router work harder to transmit the signal the Apple TV needs to stream content uninterrupted.

Due to the layout of our previous home, it was easier to connect the Apple TV over Wifi. We could not get our cable internet modem or router close enough to the TV to connect the Apple TV by ethernet cable. About 6 months ago, we moved and I decided to place the cable modem and router behind the tv. We instantly had the same issues as before with buffering and the Apple TV becoming disconnected from the Wifi signal. This prompted me to just plug the Apple TV in directly to the router using an ethernet cable.
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Money Ain’t The Motive

I can’t honestly start this post off by saying money has never been a motive of mine. When I was younger, money was a motive. I wanted to make more of it, so I could buy things. Money was not talked about as it is today. There were no podcasts on finances. Only people older than your Dad were talking about it. What we did have was the beginning of what MTV and the influence rap music was having on us. It was all about money and getting it any way possible. After maxing out a credit card and slaving to get it paid off, I had learned my lesson. I did not like being a slave to anything. What took me many more years to learn was how to actually save money. There always seemed to be something I wanted and I never had enough money to have what I wanted and save money at the same time.

In my early 20’s, one of my businesses required me to work long hours. It was a lot to have on your shoulders. The retail space is hard but stack two online businesses on top of that, plus some freelance work and it was too much for one person to handle. What I didn’t mind at the time was not having much overhead. I worked my butt off and was able to keep, I mean spend most of the money myself. I had an HD TV before you could even watch anything in HD. Stupid stuff like that. I had became a slave to something else, my business. There are many other ways to lose some or all of your freedom and I have experienced some of those as well.
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7 Year Anniversary Gift – Copper

When my wife and I started discussing what we would do for our 7 year anniversary, the topic of gifts always comes up. This year it was decided that there would be no gifts. My wife knows that I never keep my promises when it comes to gift giving. I am not sure which will be the bigger gift, this project, or the fact that I am doing a tutorial on it and pinning it to Pinterest.

In the past years, I have tried to be creative but have not really come through with anything really nice that would be worthy of hanging onto for any length of time. This year, I wanted it to be different. A quick Google search let me know that the 7-year anniversary gift was copper. Further research led me to a project that involved listing important dates with pennies. I really liked that idea so I went to Amazon to order the items I would need to create my own project (Project List Below).

I already had a few tools, so my list of items needed was not that long. It was a rather inexpensive project to pull off. The hardest part was finding pennies for the correct years.

My wife crafts. She has a room that is full of crafting tools, paper, and other materials. Being a man, I wanted to do this on my own and I didn’t want to leave a trace, so I opted to create my project at my office. I had an X-ACTO knife in my Slot Car Box. Slot Cars are a longtime hobby I have had since I was a child which involves building cars and painting the body that goes on the car. It’s kind of like building model cars, but you get to drive them on a track.

Having decided what I was going to make for her for our 7-year anniversary copper gift, I got started.

Here is a list of items I needed to pull off this project:

It took me a few minutes to come up with 7 milestones that have happened since we met each other. We have yet to purchase a house and neither one of us has graduated from med school so all I had was the day we met, the day we married, and the birth dates of our three children. I felt that I needed to have at least 7 dates on the list. If I could have come up with more, I might have gone for 10. To make 7, I added my wife’s birthdate and my own to the list.

I have Adobe Photoshop on my computer so I used that to create the page layout but I could have easily used Microsoft Word or something like that. The only part I was concerned about was making sure that the text and the pennies would be spaced evenly on the page. I wanted it to look good once it was in the frame.

After the text design was done, I printed the page on my Canon Pro-100 printer that I use occasionally for printing photos. I wanted the text to be crisp. The only other printer I had was a black and white laser printer. A test print with that laser printer did not look that good. The text did not turn out as sharp on the page. I bought a 50 pack of cardstock knowing that I would probably go through a few pages trying to get it right.

The most tedious part of this project was sorting through pennies to try and find the correct year for each of the milestones. I needed a 1980, 1986, 2006, 2008, 2010, 2012, and a 2013 penny. I keep just about all of the change that is given back to me at the conclusion of a purchase so I had a lot to work with. The center console of my truck had about 3″ of change it in and in my office, I had a red solo cup full of change. I poured all of that change into a bucket and my employees and I started sorting. I also occasionally save one dollar bills. All that stuff adds up!

It took us about 10 minutes but by the time we had sorted through all of the pennies we had found at least 2 for each year. I wanted the cleanest pennies so it would be easy to see the year.

Here is the project laid out before attaching the pennies. Looking good so far.

Since the card stock was 8.5×11 inches, I needed to trim it to fit the 8×10 frame. This frame did not have a matte so I could not simply hide the excess behind the matte, it had to be cut to fit.

Attaching the pennies to the card stock could have been done a couple of different ways but I wanted them to be as close to the paper as possible and I did not want to use a liquid which could have made the paper soggy. I happened to have some high-end double-sided tape that I had bought when I changed out the glass cover on a Mac Laptop. Small roles of this stuff are kind of expensive but since I had it, and it’s thin, I used it. I could have just as easily used double-sided scotch tape, but I did not have any. Don’t buy the 3M VHB Tape that I used, it’s really expensive. Just use double-sided scotch tape.

The pressure on the pennies between the picture frame glass and the backing would hold them in place pretty well so I was not concerned with how tough the bond was between the pennies and the card stock. I used the glass from the picture frame as a straight edge so the pennies would stay aligned down the page.

The pennies are attached and it’s ready to see how it looks in the frame.

I was pleasantly surprised by the finished product. My employees were impressed with the idea and that I was able to remember exact dates. I have always tried my best to remember these dates because they are extremely important to me. Not everybody can remember the exact date they met their spouse. I even remember the day we started dating, which was Feb 19th, 2006. My wife is not so good with dates which makes it even more fun that I do remember these things.

Reaching the 7-year mark in marriage is a milestone itself. I have heard it said by many professionals on relationships that it takes about 7 years before you can truly be selfless in regards to your spouse. I was 28 years old when my wife and I married. I had been in relationships in the past where both of us in the relationship was selfish, so I have tried my best not to be since my wife and I married.

I am looking forward to the next 7 years and the next 7 after that. My wife and I have never been happier in our lives. Though having 3 children close in age is a lot of work, we believe it is the best work we could possibly be doing. We both agree that if we could go back and do it over again, we would not change a thing.

Happy Anniversary to my beautiful bride, who is just as beautiful as the day we first met.

I love you Mallory!

Staying Focused on the Curves Ahead

This year marks the 15th year that I have been working for myself with no other source of income other than what I have been able to generate on my own. When I started my first business I was 18 years old. I attempted to build an online business that was way before its time. I had limited success but not enough to justify putting much effort into it. A couple of years later I decided to start my own local business by opening a physical store selling retail products. Aside from having a couple of jobs in Mall stores, I had no experience at all. What I didn’t know at that time is that I was starting on a path of self-reliance that would shape my entire life.

It hasn’t been an easy journey at all. It takes more than one hand to count the amount of times that I have made six figures in a given year only to end up with an overdrawn bank account. After starting that first brick and mortar business and deciding to close it, I knew that I at least had a stomach for doing my own thing.
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Create Quality Content, the rest will follow

One of the things that I’ve noticed over the years is that you can’t just start creating things and expect people to pay you money for them. I have worked for myself since I was a teenager and the only time that I could ever get money instantaneously out of somebody is if I had a physical product that they were interested in buying. When it comes to selling services or information you can’t just put it out there for sale and expect people to pay for it, especially if you’re wanting to charge a premium.

Jerad Hill Udemy Courses

One of the great things about the Internet is that if you provide valuable information, people will find it. That is been what I have found over the years. Every time I attempt to launch something ahead of providing value through producing information and making it available free, that product fails. This is why I produce so much content and give it away for free. I’m a firm believer in giving away 80% of what you know in order to charge a premium for that 20%.

Udemy 100,000 students - Jerad HillThis past weekend I surpassed 100,000 students on Udemy.com a platform for online education. My photography and social media courses, most of which are free, have been pretty popular. When I share statistics about how many students I have achieved on that platform, the first question I get is how much money have you made. Most people don’t understand because they are led by a different mindset than I am. My goal is to share information first and foremost. The money will always come. If revenue generation is the first thought when deciding to create content, you have already lost. There is no way that you can sell somebody on something if you are number one driver is to make money off of them.

Those who are making a lot of money from their content most likely had a sizable following from the beginning. Perhaps a small percentage of them were just in the right place at the right time. However, for most of us it is a long road of creating content, building trust and making friends along the way. After you have created enough value it makes it much easier to ask people to pay you for further instruction.

Though you can create on a minimalistic budget by opening up your laptop and using your WebCam, I didn’t feel that taking that approach would result in the type of following I was looking for. My courses are reviewed highly because of the production value put into them. My content is not groundbreaking, it is all stuff you could easily figure out on your own with enough time and patience. I do believe that there is value in getting instruction from a professional who understands what he’s talking about but if the quality of that production is low, that professionalism gets lost in the lack of production value.

Beyond simply producing high quality content you must find a way to connect with those that have consumed your content. Most platforms have this type of functionality but it is usually limited because their goal is get your students to buy more content. I have no problem with this, it is their platform we are using, but you must encourage people to keep in contact with you in some way if that platform limits you. Find a way to be able to communicate with your students or viewers outside of that platform that does not break the rules that platform has put in place.

You must also know what you are talking about. I don’t post or publish anything that I can’t back up. If somebody wants to know if I am actually a decent photographer, they can easily find that information out online. The same goes with my social media and online marketing courses. I have found that many educators who create these paid courses can’t even be found online. They then wonder why their course does not sell.

One of the reasons for adding production value to your content is that it makes your content look like it is a brand. When you position yourself as a brand, it makes people want to look for you outside of that platform to see if there is any other information out there. Take my Ditch Auto Photography course for example: The brand is “Ditch Auto.” I own and operate DitchAuto.Com. I also have a popular podcast I started a few months ago in iTunes with the same name. To top it all off, I admin a Facebook group for Ditch Auto, which has over 1300 members. During my course videos, I also encourage people to engage with me on the platform and on social media. People search for me by name and follow me.

Jerad Hill Google Search

The spelling of my name is pretty unique. Though not all of these search results are for content I have created, a large percent of them are.

Why do all of this, and do it for free?

I am in this for the long haul. Back when Myspace was the popular social network, I told everybody that they were nuts for posting all of their content in one platform. Your website should be the hub in which all of your efforts pour into. My online courses are no different. I use a couple of different online platforms for education and monetize 10% or less of the content I post to those platforms because I believe in giving first. Education is not all that I do. I own a professional photography business and an online marketing agency that keep me pretty busy. I would love to teach full time, but I only get about 4-5 hours each week to generate video content. I am lucky to have a studio that I have built from the ground up that can stay setup and ready to go whenever I am ready to film.

I never stop refining and making my content better. Even though my Introduction to Facebook Pages course is a free course, I re-filmed the entire course a few months ago because they content is out of date. That course has resulted in multiple consulting clients over the past few years. Should I have a paid followup course on Facebook Pages? Yes, totally. However, I have not yet created one.

What platforms like Udemy has done is made it way too easy for people to publish content. Everybody is a content creator, and while that is fantastic that it is that simple, not everybody should be a content creator until they get themselves into the right mindset. The best teachers do not decide to teach so they can make a ton of money. All of the teachers that have had the biggest impact in my life have not made much money in their lifetime. The most valuable knowledge I have obtained over the years, has came from books that I have read that were written by people who’s success came before they wrote the book, not the other way around. Am I doing Udemy and platforms like it any justice by putting up paid content that nobody ends up buying? I don’t believe that I would be. Though Udemy has not made much money from my courses, their numbers have increased a lot due to the people I have driven to their platform. Once I do begin releasing more paid courses, those numbers will start to level out and it will happen much faster than it would have had I started out with only paid courses.

All of my free courses are nothing groundbreaking. You could easily teach yourself what I taught in those courses if you spent some time bouncing around on Youtube. In teaching these courses, I am also getting better myself. When you teach something, you have to know enough about it to explain it well. This has helped me be a better photographer and provide better services to my clients. Beyond that, it also helps solidify the fact that I am a professional in my chosen fields. There is a lot of competition out there and you need to do whatever you can to market yourself well.

I see every student who signs up for one of my courses as a person who is interested in a subject and is eager to learn about it. Whether they are trying to learn something for business related purposes or simply for enjoyment, I am touching their lives and helping them achieve something. I spent countless hours making mistakes, so they don’t have to. The countless emails and reviews that have been written tell amazing stories of how my courses have allowed someone to start a business and allow their spouse to stay at home with their children. If I had put a pay wall in front of everything I produce, I may not have been able to have that affect on as many people as I have had. Once you generate that much change in the lives of others, you can ask them to pay for future content because they are now fans.

Now that I have reached this milestone, I plan to post more about my process of educating. I waited to do this because I felt that I needed to be at a professional level before weighing in on how to educate others. I am still far from a professional but I have had many people contact me asking how I was able to achieve 100,000 students on a single platform. More to come. Please follow me on Twitter or follow this blog to keep in touch.