Author: Jerad Hill

About Jerad Hill

Website Designer, SEO/SM Strategist, Photographer, Videographer. I am here to serve Jesus, my family, and my country, by being a productive member of society. Here I blog about my interests and experiences that life brings me. This is where I post about my life and various pursuits.

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I’ve published 1000’s of YouTube videos, It was a waste of time

Posted on by Jerad Hill

Like many video creators, I admire the content produced by popular YouTubers like Casey Neistat. They’ve been churning out videos consistently for years, and it’s impressive.

I’ve produced YouTube content for over fifteen years, but something has always been missing.

I’m indeed being dramatic with the title of this article; being a YouTuber has been fruitful. My channels and affiliate relationships earn me a solid side income, but more than the money, I desire my content to lead to community.

I’ve committed to sprints of releasing content regularly only to follow up with gaps and inconsistencies.

My YouTube channels have always aligned with my current interests, which are often everywhere, leaving my viewers no idea what to expect next.

I realize now that my entire endeavor was a misguided effort. After much reflection, I’ve determined where I went wrong.

Be consistent. That’s the advice every aspiring YouTuber hears. Keep showing up. Commit.

But that’s not entirely accurate. Yes, I was consistent, but my approach was flawed.

Know why you’re showing up.

My content lacked a consistent theme. The quality of my videos varied greatly. And most importantly, I wasn’t trying to improve each day. Just uploading a video isn’t sufficient.

Consistency is crucial to honing a skill. It’s equally important to identify and implement improvements. I wasn’t prioritizing being a better editor, generating unique ideas, or refining my video storytelling. I was uploading to keep my channels current.

Simply posting videos without a clear intention is fruitless. If you’re doing it just for fun, that’s great! But if you’re aiming to grow an audience, random uploads with varied topics won’t cut it.

I uploaded videos to keep my channel alive, but my channels have not thrived. I’m being hard on myself because I know what it takes to build a community around a YouTube channel, and I was not following what I know.

Without a clear direction or benchmarks for success, I felt perpetually unsatisfied with my work. I need to redefine my purpose and set measurable objectives moving forward.

This article in and of itself is consistent with the problem I have with my YouTube channels. Why am I writing it? Honestly, because it helps me think.

Uploads don’t build community.

Simply uploading without a clear vision is counterproductive. Determine your purpose and let that guide your content strategy. Always strive for improvement and ask yourself, “How can I enhance my next video?”

If you make it, they won’t necessarily come. I believed that if I kept uploading, viewers would naturally find me. This “build it and they will come” mentality was misplaced.

Consistent content creation isn’t enough. You need clarity on:

  1. Who your target audience is
  2. Where they spend their time online
  3. How you can provide them value and keep them engaged

It’s not about limiting yourself to one niche but understanding your target viewer. Be it gamers, travelers, tech enthusiasts, fitness bros, or foodies. My problem was not understanding my target audience and not providing enough value.

If your target audience is on TikTok and you’re only on YouTube, there’s a disconnect. My problem was more extensive. I made content for an audience that didn’t exist because I expected them to look like me. Identify your audience and provide them with value.

Strive to create content that makes viewers feel connected, informed, educated, entertained, or at least leaves them better off after watching.

Only with these elements in place does consistency pay off.

Wasted time, but not wasted effort

I may have wasted my time, but that effort has brought me clarity. The thousands of videos I’ve uploaded haven’t paid off because I didn’t use them to evolve or develop a specific audience. They weren’t even truly self-reflective. Often, it was just busy work that gave me a false sense of accomplishment.

Consistency matters. But it’s even more important to know why you’re doing it and for whom. Otherwise, it’s all in vain.

I Avoided Corporate Life For This

Posted on by Jerad Hill

I’ve seen trends come and go in nearly 25 years of working for myself. But recently, there’s been a seismic shift that’s impossible to ignore. The dreams of heading large teams and building billion-dollar unicorn businesses are being replaced by a desire for something more wholesome and attainable.

The Simplicity Epiphany

More of us realize you don’t need a billion dollars to be happy. In fact, research supports the idea that happiness doesn’t increase significantly with income beyond a certain threshold (around $70,000 to $75,000 annually, according to a study by Princeton University).

Many are choosing to break free from the endless grind for more and are starting to embrace the simple joys of owning a small business. It’s not about the bling (where’s my elder Millennials at?) or the clout but about finding that sweet spot where work-life balance actually exists.

Bye Bye, Boss. Hello, Freedom!

After decades of the traditional 9-5, the allure of being your own boss is irresistible. However, it’s easy to slip into the trap of replacing one boss with another. The trick is to maintain control, to carve out a space where you’re not just working to live but living to work – joyfully and on your terms.

The Magic of Passive Income

Here’s a golden nugget: the make-once-sell-twice philosophy. Instead of trading precious hours for dollars, savvy solopreneurs are creating digital products like online courses or templates, crafting a source of income that’s as sustainable as it is scalable.

I have accomplished this by producing content on my YouTube channels and creating online courses.

Breaking the Glass Ceiling of Belief

We need to smash our ingrained belief systems and shake things up every so often. Past mindsets that we’ve unknowingly clung to can limit our potential.

Reimagining Business with a Pinch of Selfishness

Who said business can’t be personal? Forget the tedious tasks you think you “should” be doing. Today’s solopreneurs are redesigning the business landscape, focusing on what they love, and ditching or delegating the rest.

It’s a revelation that’s changing the game, a shift from the hustle-harder mentality to a narrative that values personal fulfillment and well-being just as much as profit.

The Balanced Life of the New Age Entrepreneur

Gone are the days of hustle culture, or at least I hope. Today’s solopreneurs know the value of rest and recreation. Building a business doesn’t have to mean sacrificing family time or personal well-being.

It’s a sustainable, balanced approach to entrepreneurship – a harmony of deep, focused work and complete, rejuvenating rest.

In Conclusion

Reflecting on my 25-year self-employment journey, I have had seasons of hustle and rest. It’s not about building an empire but about creating a balance where work and life can coexist rather than clash.

I’m not knocking those who hustle daily to build the next unicorn businesses. We need those people. However, the rest of us will run our own race on a course we built.

How I Overcame the Fear Of Being Judged

Posted on by Jerad Hill

As someone who publishes a lot of content on YouTube, where the comments section can often be filled with judgmental responses, I know firsthand the paralyzing fear of being judged. The constant worry about how others perceive me and the fear of negative criticism significantly impacted my life and prevented me from reaching my full potential. However, through my journey of self-discovery, I overcame this fear and cultivated a strong sense of self-confidence. I want to share my experiences and the steps I took to break free from the shackles of judgment and embrace a more authentic and fulfilling life.

I used to believe that people constantly judged everything I did, which caused me to shrink and hold back from pursuing my goals. However, my research discovered a concept called the ‘spotlight effect’ in social psychology. It refers to our tendency to overestimate how much attention others pay to us or how much they think about us.

Studies have shown that people consistently overestimate how much others notice their appearance and performance. One research published in the Journal of Personality and Social Psychology revealed that individuals felt more confident and comfortable when they realized others were paying less attention to them than they thought. Another study published in the journal Self and Identity demonstrated that individuals who were more self-conscious and worried about being judged experienced this effect more intensely.

Realizing the impact of the spotlight effect on my own life was a turning point for me. It made me understand that most people focus on their lives, not constantly analyzing my every move. It became clear that my fear of judgment was holding me back from reaching my potential and living authentically.

To overcome this obstacle, I decided to take action and actively work on building my self-confidence. Here are the steps I took:

  1. Challenging Negative Self-Talk:
    I recognized that the negative self-talk, such as saying “I can’t do this” or “I’m not good enough,” was holding me back. Whenever those thoughts surfaced, I challenged them by replacing them with positive affirmations and reminding myself of past accomplishments.
  2. Taking Risks:
    I decided to step out of my comfort zone and take risks. I started pursuing things that scared me, even if they seemed uncertain or complex. It was uncomfortable, but with each small step, my confidence grew.
  3. Embracing Failure as a Learning Opportunity:
    Instead of fearing failure, I viewed it as a valuable learning opportunity. I understood that setbacks are a natural part of growth and used them as stepping stones towards success.
  4. Believing in My Worth:
    I began to understand that my voice and opinions are as valuable as anyone else’s. I reminded myself that my perspective and experience have significance.
  5. Practicing Self-Care:
    I realized the importance of being kind to myself. I celebrated my strengths, reflected on my best qualities, made time for activities that brought me joy and showed myself the same level of care and compassion I extend to others.

Overcoming the fear of being judged and recognizing the spotlight effect has been transformative for me. I can live on my own terms by challenging negative self-talk, taking risks, embracing failure, and nurturing self-confidence. With some focus, you, too, can break free from the fear of judgment and embrace your authentic self. Believe in your worth, take up space, and confidently put yourself out there.

Analog/Digital Journaling in Goodnotes

Posted on by Jerad Hill

Earlier this year, I decided to take a break from using computers and phones for my journaling. I was having a tough time trying to make it work online. I tried different apps and websites, but none felt right. I missed seeing all my thoughts and ideas in one place. More importantly, I felt disconnected from the information I was entering into the apps I used. That’s why I returned to using good old paper and pen.

I picked up bullet journaling and spent the whole year writing down my thoughts, feelings, and everything happening around me. Every filled page felt like an accomplishment. It was a significant change from when I started a journal and left it unfinished.

But even with the joy that came from writing on paper, I knew I had to find a way to make digital journaling work for me. After some experimenting, I found a way to make a digital journal that fits my style. So, I said goodbye to my last paper journal. Now, I had a digital space that felt just as personal and unique.

I used Adobe Photoshop to create a digital journal template with everything I needed – a section for my top three tasks of the day, a place to note my biggest win, a space for a daily Bible verse, and a notes section. I could even add pictures and bookmarks, making it a lively space for my daily thoughts.

Using Goodnotes on my iPad and an Apple Pencil, I can update my journal throughout the day, adding tasks and notes wherever I am.

The digital journal solved some big problems. I didn’t have to carry a bulky book around. Plus, finding old entries was a breeze. Everything was always with me, on my phone or tablet, ready to be looked at whenever needed.

Even though I loved writing on paper, going digital made more sense. I still get to write, but now it’s easier and more convenient.

I want to share this experience with you. I’ve made my digital journal template available for anyone interested. It combines everything I’ve learned and created to make journaling work for me digitally without sacrificing the joy of writing. The template easily imports into popular apps like Goodnotes and Notability.

Happy journaling!

The Freedom in Disconnecting: My Journey Away From Social Media

Posted on by Jerad Hill

In the age of digital ubiquity, the pressure to maintain an omnipresent virtual persona is overwhelming. As content creators, the social media platforms we adorn seem to be directly proportional to our reach and influence. A narrative I, too, was enveloped in until the clarity of disconnect revealed a contrasting truth.

The Allure and Illusion of Omnipresence:

Several years into the social media revolutions by platforms like TikTok and the evolving dynamics of Twitter, a subtle estrangement emerged. A feeling exacerbated by the ephemeral buzz surrounding platforms like Clubhouse and Threads. These once all-consuming platforms seemed to lose their luster almost as swiftly as they gained it.

As one who has navigated these virtual terrains, the echo of FOMO (Fear of Missing Out) was a familiar resonance. The incessant need to be plugged in, to catch every wave, was an undercurrent that directed my need to be included in the conversation.

The Revelation:

However, a revelation in September changed the course. My absence from social media, rather than a void, became a source of profound liberation. TikTok, Instagram, and Facebook – their exit from my daily routine unleashed an avalanche of time, energy, and depth in connections.

In this newfound space, reading flourished, journaling turned introspective, and content ideation transformed from hurried to thoughtful. A realization dawned – my professional stride was unhampered, if not enriched, by this disconnect.

The Myth of Universal Utility:

The myth that ubiquity on social media platforms equates to genuine connection and professional growth was debunked in my journey. Each tweet crafted, every post curated, became a testament to time and energy that could have been channeled into creating substantial, lasting value.

Twitter and its counterparts, while entertaining, did not align with my strengths and interests or foster business growth. The narrative of necessity, peddled by social media advocates, crumbled under the weight of personal experience.

The Path Forward:

The essence of meaningful engagement and productive creativity, I propose, is rooted in intentional and focused interaction. It’s about dissociating from platforms that are energy drainers and unaligned with individual strengths.

Identify one or two platforms that resonate with your skills, foster genuine interest, and hold the engagement promise. Remove social media success as an initial goal. Being so selective makes the path to meaningful connections and creative freedom more straightforward.

The Liberation:

Letting go of constant notifications and needing to be everywhere online led to a sense of freedom. Without the fear of missing out, there was more room for focus, productivity, and real connections.

In the narrative of social media engagement, less proved to be more. The trade-off between the illusory world of virtual omnipresence and the profound depths of focused, intentional engagement was not just necessary but unequivocally liberating.

Conclusion:

Choosing to be selective and focused in content creation is uncommon but valuable. It involves the bravery to step back from constant online presence, make wise choices, and connect more deeply. This approach helps content creators find their unique voice and make a lasting impact beyond temporary trends on social media.

Unshackling From Unhealthy Habits: A Comprehensive Guide to Rebuilding Your Life

Posted on by Jerad Hill

We are all familiar with the struggle to overcome unhealthy habits deeply ingrained in our lives, an endeavor that often seems insurmountable. These habits, formed as coping mechanisms for various triggers, have different levels of impact on our lives, our health, and our well-being. Today, we embark on a journey to explore effective strategies to unbind ourselves from these patterns and step into a life marked by health, clarity, and self-control.

Understanding the Trigger-Habit Cycle:

Each unhealthy habit is triggered by an array of emotions or situations, often rooted in an underlying pain or discomfort we are trying to avoid. The key to overcoming such habits is not only in resisting the urge but in addressing the root cause – the trigger. Understanding why specific situations or emotions lead us to these habits is the cornerstone of breaking free.

Strategies to Overcome Unhealthy Habits:

1. Focused Breathing:

Initiate a five-minute timer, focus on your breathing, and immerse yourself in the sensation. This act serves as a disruption, creating a buffer between the trigger and the ensuing habitual response.

2. Journaling:

Document your emotions and triggers. Journaling, especially when categorized by emotions, offers insights into patterns and recurring triggers, enabling you to address the root cause effectively.

3. Consume Uplifting Content:

Engage in content that uplifts and inspires. From podcasts to music, allowing positive and enlightening content to permeate your mind can effectively distract you from negative triggers.

4. Reach Out:

A message to a friend or an accountability partner can provide immediate relief and diversion. Conversations shift our focus and can offer temporary respite from the grip of overwhelming emotions.

5. Physical Movement:

Stand, stretch, or take a walk. Physical movements, especially those that take you out of your current environment, can break the mental cycle of negative thinking and offer a fresh perspective.

6. Safe Retreat:

Identify safe spaces where you can retreat during overwhelming moments. These should be spaces that offer comfort without leading you back into the clutches of your unhealthy habits.

Cultivating Self-Awareness:

The journey to overcoming unhealthy habits is deeply rooted in self-awareness. It’s a journey of understanding the pains, discomforts, and triggers that lead to these habits. This awareness, often uncovered through counseling or professional help, illuminates the path to healing, offering clarity and direction in the murky waters of ingrained patterns.

Final Thoughts:

Embarking on this journey requires fortitude, self-compassion, and often, the support of others. It is a personal journey yet not one meant to be walked alone. The strategies outlined are meant to be tailored to individual needs and should be adapted under the guidance of a professional.

Our unhealthy habits are not life sentences. With the right tools, support, and insight, we can break free, building lives marked by health, fulfillment, and unshackled potential. Your journey towards this freedom begins today, and every step forward is a victory worth celebrating.

Remember, you’re not alone in this journey, and help is always available. Equip yourself with these tools and step forward into a life where unhealthy habits no longer hold sway, where every day presents an opportunity for growth, healing, and the unfettered expression of your fullest potential.

Mindset over Goal Setting

Posted on by Jerad Hill

I started running this year. Since my late teens, I have written myself off as a non-runner who isn’t built for it. After years of walking on the treadmill, I decided I needed to try building up some stamina to go from walking to jogging. After a few days, I realized what I was missing; something to chase.

Most runners will tell you running with or behind someone else is more manageable. That other person can provide a pace for you to maintain. Likewise, you can pace for them as well. Running alone on a treadmill does not offer that.

Toward the end of 2022, I used Zwift with my treadmill. I had used Zwift with my road bike, so I was familiar with the app and knew it had running features. I was surprised to find out that my Assault Runner was directly supported by Zwift, so at that moment, I decided to give it a try. Virtually running with others provided that desire to keep pace; I now had others to try and keep up with.

The first week was hard, but it quickly became easier as my cardiac output became more used to the increased effort. Within a few weeks, I was running a mile, something I hadn’t been able to do in ages.

That led to new muscle soreness I hadn’t experienced in a long time. I had to return to walking for a few days as my body recovered from going too hard the day before. The soreness was short-lived, so I continued to push myself further, running a bit more every day, unlocking new personal bests multiple times per week.

I am known to overcommit before allowing rational thinking to set in. I immediately set a goal of running 1,500 miles in 2023 and signed up for a couple of half marathons. By the time April hit, I was already nearing 400 miles.

My wife and I did a Spartan 5k in May. I ended up damaging myself after lifting her over the high wall. I bruised four ribs, and three of them were out of place. That led to a month-long recovery that kept me from running the Whitefish Half Marathon.

Since turning 30, I have maintained a list of Personal Challenges. Unfortunately, my 30s were mentally challenging, so I didn’t achieve as much as I would have liked from that list. On this list are multiple running goals, many of which I had been telling myself I might never achieve.

Today I was able to check off a major running milestone. On June 11th, I ran the Harron Half Marathon. The Harron Half is a challenging trail run with over 2,500 feet of elevation change. Coming off a month of no running, this was a challenge I was unprepared for. My goal had been to spend the month leading up to the event running trails near my house. The Lone Pine State Park trail system is less than a mile from my front door.

The Harron Park Trails are very rocky and uneven, which is unsuitable for someone whose training consists of treadmill and neighborhood runs. I believe I finished dead last, but I did finish. A friend quickly reminded me that I finished ahead of everyone who didn’t show up.

Recounting all that was endured through the half marathon, my cardiac output was not lacking; it was my feet and ankles. That was very promising because I can work to strengthen my body and come back next year with a new goal of finishing much faster.

This has reminded me that setting goals is only part of the process. When I created a massive list of goals when I turned 30, I didn’t have the mindset to complete them. The goals I did complete were relatively easy and would have happened naturally as I continued to do what I was already doing.

Goals need to have context. Otherwise, it’s just an item on a list. In the coming weeks, I will revise my list of personal challenges to include a reason. It’s essential to connect the why to the goal. Why is this important, and why does it need to be done? Why did I want to run a Half Marathon? Because I have been telling myself for decades that I am not a runner, and I want that to change.

If you take anything away from this, know that reaching the goal is just the beginning. Take time to write the story of the “why” behind the goal.

What’s next for my running goals? I have a full marathon that I am going to run this year while on vacation with my wife in Hawaii. I have caught the bug and will likely run more events as my desire to challenge myself grows.

Dad Pokemon Battles his Kids, Gets Destroyed 😱

Posted on by Jerad Hill

My kids are into Pokemon and occasionally, I have partaken in a battle or two. I don’t know much about how to Battle Pokemon, but I love spending time with my kids in their world. My kids enjoy collecting cards but playing the game is where the fun is had.

Recently, we decided to film a Pokemon battle after my boys built me my own battle deck. They destroyed me! Check out the video:

Doubt

Posted on by Jerad Hill

Doubt sets in quickly. After a long run of success, a single setback causes me to doubt if I will ever feel the way I did again. That doubtfulness always leads to feelings of anxiety. It’s crazy how easy it is to deceive myself. These moments remind me of Jeremiah 17.

9 The heart is deceitful above all things, and desperately sick; who can understand it? 10 “I the Lord search the heart and test the mind, to give every man according to his ways, according to the fruit of his deeds.”

Jeremiah 17:9-10

I must remind myself that I do not answer to my heart, as it is not rational but reactionary. My mind controls my heart. If I allow my heart to backflow into my mind and take control, I will lose control. When I can step out of the situation and look at myself from the outside, I can also see that I lack thankfulness.

Whether or not you believe what the Bible says, the phrase “the heart wants what the heart wants” is universal. But, unfortunately, those unable to keep their heart in check find themselves down some dark and troublesome roads.

The statement, “I the Lord search the heart and test the mind, to give every man according to his ways, according to the fruit of his deeds,” to me means that I need to ensure I am leading myself correctly. If the fruit of my deeds is out of alignment, so is my heart, and the results are problematic. But, on the other hand, if the fruit of my deeds aligns with what I desire for my life, my heart and mind must also be in alignment. How could they not be?

Thankfulness is a great way to keep everything aligned. You can’t be thankful and anxious at the same time.

6 do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God. 7 And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus.

Philippians 4:6-7

My prayer is to never lack thankfulness. Even in dark moments, there is something to be thankful for.

Running 200 Miles in 30 Days as a Beginner Runner

Posted on by Jerad Hill

I’m not a runner and have always struggled to run even a 1/4 mile. But this year I decided I didn’t want to play into the belief that running wasn’t for me any longer.

On January 1st of this year, I decided to start running, even if that meant spending more time walking. I was surprised at how much I improved day over day. After achieving 100 miles by my 43rd birthday on January 16th, I knew I could push harder and hit 200 miles by the end of the month.

In this video, I break down some of the things I had to overcome and how I sustainably plan to run 1,500 miles this year.

Things that helped me:

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🏃🏼‍♂️🏃🏼‍♂️ Updates on my progress: https://jerad.blog/now

Unreliable Brain

Posted on by Jerad Hill

My brain is not trustworthy. Left uncontrolled, it will wonder, and I will find myself way off course. The general belief used to be that our brain was fixed. We have what we have, and that is it. The brain doesn’t grow past a certain age and doesn’t change until we grow old, and it starts to deteriorate. These days we know better. The brain is very much able to adjust. We can change our minds, and by doing so, our brain changes.

Lately, I have been fascinated by this fact. I have read many books on the subject to better understand how I can change my thinking. Whether it be to eliminate shame or to implement a new healthy habit, everything takes me back to Romans 12:2, which says, “ Do not conform to the pattern of this world but be transformed by the renewing of your mind.

The pattern of this world is a fixed mindset. A fixed mindset is not easily changed. I want a mindset of healing. Life is hard, and it brings with it pain. Pain makes my brain unreliable.

Considering thought… Nothing originates in the brain. Our brain is simply a catalog of experiences we often replay repeatedly. Those experiences color our view of the world and how we manage our existence in it. When we are young, we think we know it all, but as we get older, we realize how little we know. Through lived experience, we bump up against the limitations of our own experiences and how they differ from the rest of society.

The brain is not very objective. We allow thoughts to build through our minds, and when uncontrolled, they often lead to undesirable emotions. The mind can control the brain. This is contrary to what we are told by medical professionals who believe that every undesired emotion is linked to a chemical imbalance. While a chemical imbalance is likely happening behind the scenes, the lack of utilizing the mind to capture and control our thoughts leads to weakness. This is also explained in the Bible in 2 Corinthians 10:5, ESV: “We destroy arguments and every lofty opinion raised against the knowledge of God, and take every thought captive to obey Christ.”

We can destroy arguments and opinions, even if they occur in our minds. The action is that we must take these thoughts captive and redirect them. Whether you believe in God or not, this is fantastic advice.

Though my brain may be unreliable, I am training my mind not to be.

2022 Accomplishments

Posted on by Jerad Hill

As I sit and reflect on what I accomplished in 2022, it’s hard to gather my thoughts. While I had some big achievements, I also stopped several things. Here are a few that stick out.

  • I became a Private Pilot – On June 3rd, 2022, I passed the check ride and became a pilot.
  • I quit drinking – On Oct 18th, 2022, I decided to stop drinking. I will write more about this, but I believe alcohol is my generation’s cigarette.
  • I quit energy drinks – On Nov 11th, 2022, I stopped drinking Celsius Energy drinks, a daily practice for me. While a healthier energy drink than a Red Bull, that much caffeine in one sitting can’t be good for me.
  • New friends – I started connecting with more people this year and made some good friends. I have always struggled with maintaining friendships, so moving forward in this area is a huge accomplishment.
  • I spent 30 Days in Solitude – I recently wrote about my solitude retreat out into the wilderness and the benefits it produced. This will forever be a common practice in my life.
  • Traveled full-time for a month – My family and I traveled in our fifth wheel across Montana into South Dakota, Nebraska, and Wyoming. It was an amazing trip I wish could have lasted longer.

There are many more great moments that made up 2022 as well as the challenges it brought. I’m thankful for the many ways I have grown this year and look forward to what 2023 brings my way.