Being just ok is ok

I spent years getting stuck in my head about being “just okay” at things. I love picking up new skills, but I kept getting hung up on the fact that I wouldn’t be great at them. Realistically, I can’t be excellent at everything. And for the longest time, that stopped me from trying new things altogether. But here’s the thing I’ve finally figured out: being just okay at something is so much better than never trying it at all.

Around the time I turned 40, I decided I’d had enough of that mindset.

Since I turned 40:

  • I got my pilot’s license 
  • I started running and completed a marathon
  • Learned to play the drums

Most of our limitations are self-inflicted. Some of my limitations have been:

  • Comparing myself to others
  • Not thinking I could succeed 
  • Feeling like it’s too late to start
  • Not having enough time

I’ve decided that if I find myself saying, “I can’t,” I should probably give it a try, at least until I stop the limiting behavior.

I’m no longer afraid to fail; I’m scared of never trying.

Rehearsing to play drums live at church
Rehearsing to play drums live at church.

Making the Most of the Last 10% of the Year: A Journey of Realistic Goal Setting and Achievement

As we approach the final 10% of the year, it’s a perfect time to reflect on our journey through the past months. We start with a burst of enthusiasm each year, setting lofty goals and resolutions. Yet, often, these ambitions get sidelined by the hustle of our daily lives. It’s easy to underestimate the effort needed to achieve these goals, leading to a cycle of discouragement and, eventually, abandonment of our aspirations.

The opinions of others also influence our journey. Sometimes, well-intentioned but unhelpful comments can make us feel isolated in our pursuit of personal goals. This can be a significant deterrent, but it doesn’t have to define our journey.

Embracing Realistic Outcomes

As we navigate the last stretch of the year, it’s crucial to reassess and rewrite our goals with a realistic lens. For instance, I aimed to run 1,500 miles as a new runner but faced many setbacks, some health-related and some emotionally related. As of writing this, I am shy of 800 miles. If I ran an average of three miles per day, I could easily reach 900 miles. A partially achieved goal is infinitely better than one wholly abandoned.

Breaking Down Goals into Manageable Tasks

Reflect on your original goals and deconstruct them into smaller, more manageable tasks. Prioritize these tasks by ease of completion and their significance in achieving the overall objective. Which of these can you accomplish before the year ends? This approach allows for a more focused and achievable path to your goals.

Accountability and Motivation

Engage someone you trust to keep you accountable. Regular check-ins with this person, who has the authority to call you out on excuses, can be a powerful motivator to stay on track.

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Visual Tracking and Progress

Tracking progress is vital. Utilize apps or systems like a streak tracker or a personal log. I use Notion to log my progress, and I even redesigned my iPhone’s home screen to display my weekly running and cycling miles. Visual feedback is a great motivator and helps in recognizing your efforts.

Creating Systems, Not Just Goals

The failure to reach goals is often not about the goal itself but the need for a system to achieve it. Prioritize time for your goals, schedule dedicated slots on your calendar, and minimize distractions. This structural approach is critical to turning aspirations into achievements.

Managing Demotivators

Be cautious about who you discuss your goals with. Some people, even unintentionally, can demotivate you. In my experience, focusing conversations with such individuals on their lives rather than my goals limits the opportunity for discouragement. Celebrate your achievements with them once your goals are reached.

As we make the most of this year’s final 10%, let’s also use this time to plan for the following year. Think about setting sustainable and reachable goals, building systems that support these ambitions, and surrounding ourselves with positivity and motivation.

Remember, it’s not just about reaching the finish line; it’s about the journey, the learning, and the growth that happens along the way. Let’s stride into this final phase of the year with determination and emerge stronger, wiser, and ready for the challenges ahead.

Let’s make these last months count and set the stage for a successful, goal-oriented new year!

Mindset over Goal Setting

I started running this year. Since my late teens, I have written myself off as a non-runner who isn’t built for it. After years of walking on the treadmill, I decided I needed to try building up some stamina to go from walking to jogging. After a few days, I realized what I was missing; something to chase.

Most runners will tell you running with or behind someone else is more manageable. That other person can provide a pace for you to maintain. Likewise, you can pace for them as well. Running alone on a treadmill does not offer that.

Toward the end of 2022, I used Zwift with my treadmill. I had used Zwift with my road bike, so I was familiar with the app and knew it had running features. I was surprised to find out that my Assault Runner was directly supported by Zwift, so at that moment, I decided to give it a try. Virtually running with others provided that desire to keep pace; I now had others to try and keep up with.

The first week was hard, but it quickly became easier as my cardiac output became more used to the increased effort. Within a few weeks, I was running a mile, something I hadn’t been able to do in ages.

That led to new muscle soreness I hadn’t experienced in a long time. I had to return to walking for a few days as my body recovered from going too hard the day before. The soreness was short-lived, so I continued to push myself further, running a bit more every day, unlocking new personal bests multiple times per week.

I am known to overcommit before allowing rational thinking to set in. I immediately set a goal of running 1,500 miles in 2023 and signed up for a couple of half marathons. By the time April hit, I was already nearing 400 miles.

My wife and I did a Spartan 5k in May. I ended up damaging myself after lifting her over the high wall. I bruised four ribs, and three of them were out of place. That led to a month-long recovery that kept me from running the Whitefish Half Marathon.

Since turning 30, I have maintained a list of Personal Challenges. Unfortunately, my 30s were mentally challenging, so I didn’t achieve as much as I would have liked from that list. On this list are multiple running goals, many of which I had been telling myself I might never achieve.

Today I was able to check off a major running milestone. On June 11th, I ran the Harron Half Marathon. The Harron Half is a challenging trail run with over 2,500 feet of elevation change. Coming off a month of no running, this was a challenge I was unprepared for. My goal had been to spend the month leading up to the event running trails near my house. The Lone Pine State Park trail system is less than a mile from my front door.

The Harron Park Trails are very rocky and uneven, which is unsuitable for someone whose training consists of treadmill and neighborhood runs. I believe I finished dead last, but I did finish. A friend quickly reminded me that I finished ahead of everyone who didn’t show up.

Recounting all that was endured through the half marathon, my cardiac output was not lacking; it was my feet and ankles. That was very promising because I can work to strengthen my body and come back next year with a new goal of finishing much faster.

This has reminded me that setting goals is only part of the process. When I created a massive list of goals when I turned 30, I didn’t have the mindset to complete them. The goals I did complete were relatively easy and would have happened naturally as I continued to do what I was already doing.

Goals need to have context. Otherwise, it’s just an item on a list. In the coming weeks, I will revise my list of personal challenges to include a reason. It’s essential to connect the why to the goal. Why is this important, and why does it need to be done? Why did I want to run a Half Marathon? Because I have been telling myself for decades that I am not a runner, and I want that to change.

If you take anything away from this, know that reaching the goal is just the beginning. Take time to write the story of the “why” behind the goal.

What’s next for my running goals? I have a full marathon that I am going to run this year while on vacation with my wife in Hawaii. I have caught the bug and will likely run more events as my desire to challenge myself grows.

Running 200 Miles in 30 Days as a Beginner Runner

I’m not a runner and have always struggled to run even a 1/4 mile. But this year I decided I didn’t want to play into the belief that running wasn’t for me any longer.

On January 1st of this year, I decided to start running, even if that meant spending more time walking. I was surprised at how much I improved day over day. After achieving 100 miles by my 43rd birthday on January 16th, I knew I could push harder and hit 200 miles by the end of the month.

In this video, I break down some of the things I had to overcome and how I sustainably plan to run 1,500 miles this year.

Things that helped me:

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🏃🏼‍♂️🏃🏼‍♂️ Updates on my progress: https://jerad.blog/now

Let’s Talk About Making Change Happen Now

Wow, ok… So much. So much to talk about that it’s actually caused apathy. I have this problem that I think many people have where there is just so much that I can’t decide where to start. I just kind of spin my wheels whenever I try to start. It’s not that I do nothing instead. It’s quite the contrary. My mind is always working, always processing. It’s just that I can often get derailed because I can’t just get started.

What’s happening is called procrastination. It gets a bad rap because it’s usually associated with doing nothing at all. My procrastination is actually quite productive, it’s just not focused on what I should be doing, what I know I need to be doing.

Procrastination is a form of stress relief. It feels good to procrastinate, until it doesn’t. When that deadline approaches or someone calls you because you forgot something, that is when it doesn’t feel good. I consider myself a high-level procrastinator, kind of like those high-functioning alcoholics you hear about. You would never know I was drunk on procrastination because I look busy and productive.

With that out of the way, lets talk about change. Change in the form of making adjustments in your life that you only dream about. There are probably a few things in your life that you would love to change only if… We all have them. I know I have spent my life telling myself, if only this, I could do that. Well it’s time for that to stop. That is what this year has been about for me so far and I hope you can start to make that change too. Let me give you some context.

Last year, I made the decision to close down my office to work on creating a new daily routine for myself and to free up some overhead costs. I wasn’t closing my business, I was just getting rid of some overhead expenses because I can work from anywhere. It was tough, I kind of went kicking and screaming. I held on to some of it and didn’t really let go completely. When it got tough working from home because I didn’t get a good routine at home going I started working from the office again from time to time. I was one foot in on change and one foot still in the past.

I knew that the only way I could make change was to take myself out of the environment altogether. I also wanted to make some change happen in my household. I didn’t want my family to just sit around all summer. Modesto summers are hot. It’s been 100+ degrees outside. Unless you have a watermark in your back yard, you don’t want to go outside unless you have to. That led to the decision to travel all summer in our RV Travel Trailer. We completed that trip and got back home to Modesto a little over a week ago.

I learned a lot two months on the road in an RV Travel Trailer as a family of six, and I plan to share about that soon. What it opened me up to was how easy it really is to make change if you just do it. It is hard though, which is why I wanted to talk about it today.

How To Make Lasting Change

The key to making lasting change is to remove the comfort aspect from whatever is keeping you stuck. Why are you stuck? Because it’s not painful enough to make change. The thing you want to change is actually providing you a level of comfort and control even though you seem to be uncomfortable. It’s really easy to stay stuck when it doesn’t really hurt that bad, or at least we don’t think it hurts that bad. But a dull pain always gets worse, doesn’t it?

We do this in our lives in so many ways. We stay at that job because the pay is decent but it is slowly sucking the soul out of us. I have had clients like that in the past and had to get rid of them somehow. The money isn’t always worth it. Sacrificing a little bit of your soul for financial gain just leads to selling more of your soul later for more financial gain. It never stops unless you stop giving yourself away like that forever.

We do this in our home as well. We don’t like the fact that our kids are stuck in the house and spend too much time on technology. We know it is slowly ruining them and that is not the way we wanted to raise them, yet we don’t make any change because it requires some discomfort on our part as parents. Changing this aspect of our household is not an easy task. It would almost be a full time job until everyone is used to existing with less tv and technology time.

We do this with our bodies knowing full well that we need to eat better and be more active. We get a gym membership only to abandon it. We buy healthy food only to go back to convenient packaged foods because it’s easier. We are busy and life can get frustrating. The last thing I want to do is take the time to make a healthy meal when a cheeseburger is waiting for me at a nearby drive through window.

It’s hard to make lasting change. Anyone who makes change and says it is easy is a complete fool and charlatan. Social media gives us that false presumption that people all around us are making change and living their best lives. That simply is not the fact. There are a few outliers who are doing it, but 99.9% of the rest of what you scroll past is marketing. If it’s not a company marketing their product it’s an old friend from high school marketing their perfect life to you. Spoiler Alert: It’s not a perfect life, it’s a curated highlight reel… Marketing! Whether we mean to or not, we mostly share the highlights of our lives because who wants to follow someone who’s falling apart?

I’m not immune to it. Just look at what I shared from our two month long full time travels all over the Northwestern United States. It kind of looks like a magazine. It doesn’t represent the challenges we had on this trip. The photos I posted don’t represent the day I spent in bed because I was too depressed to move or the times I so frustrated with my kids that I just had to step outside. Happy photos get likes.

Nothing worth doing is easy, or even pretty at first. It is usually hard. But isn’t life going to be hard anyway? We know that life is going to be hard, so why don’t we choose what gets to be hard and avoid the rest? That is a question I have been asking myself often this year. How can I better choose what gets to be hard in my life?

That sounds kind of new age guru annoying, but it’s actually kind of possible. Of course we can’t avoid everything and choose only what we want. The world will throw us some curveballs we didn’t see coming, but for the most part, we can control what gets to be hard in our lives, so let’s talk about that.

Choose What Get’s to be Hard in Your Life

Choosing what gets to be a challenge really comes down to getting as many of the typical life decisions we have to make into our control in a healthy way. There are a few things that will make that near impossible so I wanted to touch on those really quick.

  1. Money: Finances are the main thing that take control of our lives. We have to make money to exist and have a few nice things, which means we have to trade our time for money. For most, this means getting a job. Some of us are lucky enough to get to do something we enjoy for work, most are not. The reason most are stuck trading time for money doing something they don’t enjoy is that the pain has not become strong enough to make change. There is a level of comfort there still. We talked about this earlier in this post. If your expenses are close or equal to what you make, you are kind of stuck. The only option you may see is to find another job that pays the same amount doing something else you would enjoy more, but that may be hard to find. You have to make change in your financial situation which will likely mean sacrificing some things so you can save more or take a job you would enjoy more even it it meant you are paid less.
  2. Relationships: The people you surround yourself with can make it hard for you to make the change you want to in your life. If you want to make change but your partner doesn’t, that creates friction that will keep you stuck. If you surround yourself with agreeable friends who make excuses for you rather than challenge you, it is likely you will remain stuck.
  3. Patterns & Addictions: If you have certain patterns and/or addictions that run contrary to the change you want to make, you will often be stuck in those ruts and find it hard to get out of them until you get help from someone who has been there before. If you think making change is hard simply based on the pain vs comfort aspect we talked about earlier in this post, an unhealthy pattern and/or addiction will multiply the likelihood you remain stuck tenfold.
  4. This list could go on forever, but I think you get the point.

There are many things that keep us stuck and not moving towards the change we want. If it was easy, we would all be making awesome change and killing it in life. The hard things to get past are found in the comforts that we have grown accustomed to. I say that they are comforts that we have grown accustomed to because if you actually take a step back, they aren’t really that comfortable. We just deal by adjusting our level of discomfort so we can remain in control. Even by not taking control of a situation we are still exercising a form of control. Everything is a decision, even choosing not to make one.

Now I’m not going to paint you a perfect picture of life and tell you that if you simply run to it you can have it. I am a bit more of a realist than that. I have known plenty of people who left one situation only to take their issues right into the next one. Things are going to be tough no matter where we go and with who we go there with, life promises us that. But we can choose the things that are going to be tough, we’re actually doing it already.

If your finances are tough, that’s because you took on too much debt. If your relationship is tough, that’s because you aligned yourself with someone who doesn’t agree with the same things you do. If your health is suffering, chances are you had a hand in that too, although I do understand that some health situations are out of our control to begin with.

We make choices every day. We make a choice to get up and go to work at a job we don’t like. We make a choice to let our kids run our lives. We make a choice to live where we live. Everything is a choice, whether its good or bad, most of us don’t have a loaded gun pointed at our head even if at times we act like we do.

So why not choose things that we can enjoy even if at times they still get tough? Choose a job that challenges us but is also very fulfilling. Choose to improve our relationships, which will be tough work. Make uncomfortable choices for our kids sometimes because we know it will be better for them in the long run. Choose to turn off a few of the monthly subscription services because we could use the extra money in the bank and the time they took from our lives.

Making change happen now starts with making the right next decision now. You don’t have to have it all planned out in advance, you just have to start taking steps towards it. Big change starts one step at a time.

Make Uncomfortably Tough Decisions

Chances are some of the choices you will have to make will be uncomfortable. Whether the choice have to do with work, relationships, food, kids, where you live, or anything else, it’s probably going to require some sacrifice. You need to become a pro at sacrificing yourself daily to get to where you want to go.

I went to lunch with my dad today and had the most bogus salad. I was at a Mexican Food Restaurant and would have given my left kidney for a grilled steak super burrito, but I got a chicken salad with no dressing at all because none of their dressings were going to work for me.

Multiple times I have taken my family out to dinner at a restaurant where I could have easily ordered a giant burger and fries but instead I ordered a bland salad or on a few occasions, nothing at all for myself. Do I deserve to eat out with my family especially if I am the one paying the bill? Yes! But my family is not on the same path as I am with food so it is not fair for me to try and force them to eat the way I want to eat.

I used to like having an office outside of the home. It was my own space that my wife and kids had no jurisdiction over. I don’t have that space in my home so I deserved to have that office, but I had to make the decision to get rid of it because I wanted to save money and it was the easiest thing for our family to sacrifice.

I took my family on the road in our RV Travel Trailer for two months knowing fully in advance that it was going to be very tough for all of us to be in close quarters like that for so long. I knew that it wouldn’t be convenient for me at all to work from the road and to constantly have to be breaking up little fights between my kids due to the close proximity, but I made the sacrifice so we could travel the Northwestern United States and experience all of it’s beauty.

Being able to make uncomfortable decisions is the only way to move forward in life. Most people are going to make decisions based on what results in maintaining the level of comfort they have or obtaining more of it, and at any cost. That is not how you have a fulfilling life.

Never Stop Dreaming

You kind of have to be a dreamer to want a better life. If you have made it this far through this post, you probably are at some level, a dreamer. Dreamers often spend time thinking about the possibilities of what life would be like if they could make change. I know that I am a dreamer, but in the past I often looked at the things mentioned above as obstacles.

I felt stuck in Modesto because I had built my business here and all of my family lives here. I thought that the only way I would ever be able to move or travel long term would be to places like Modesto or larger. Never until I made some sacrifices did I think I could spend long periods of time in the mountains away from big cities. I stopped believing I couldn’t do it and just did it this summer and it was the best thing our family has done to date.

I felt defeated when it came to the food I consume because my wife and kids would never get on board with a diet that would lead to a more healthy body and mental clarity. My wife and I didn’t really eat that unhealthy to begin with, but I realized that if I was going to make the change I wanted for my own body, I would have to make big changes, and I would have to do it alone. That doesn’t mean I can’t have a burger and fries. It just means I am only going to to that once a month. I never stopped dreaming of being healthier, but I was in my own way. Once I got out of my own way, I started losing weight. I’m down 25lbs at the time of writing this.

I have been very passive in my marriage doing everything I can to not make waves while at the same time inadvertently causing most of the problems in my marriage subsequently. I don’t want to get into my own childhood in this post, but there are traumas from my childhood that resulted in how I handle my relationships today. These issues range from how I was talked to as a child to abandonment issues. I carried all of this trauma into my marriage and they have also influenced how I parent my own children. It has been very uncomfortable to drill down into my life to better understand where everything within me has come from. It will actually require a lifetime of discomfort, but it’s worth it. I am working on improving the way I communicate to and treat my family so that that don’t have to feel nervous around me or always wonder if they are doing something wrong like I did growing up.

You need to be a dreamer so you have ambitions to grow into something better than you were yesterday. You have to put in the hard work in order to make change. It is going to be uncomfortable so you need to learn to enjoy the discomfort that comes with hard work. It doesn’t mean that you have to constantly fall on your own sword to make other people happy. This is not about making them happy, it is about making yourself happy through making healthy choices that are right for you and the people in your life. That will result in a win for everybody involved. My family wins when I am happy and healthy. They lose when I isolate and withdraw from my dreams.

Where to go from here

I just read what I wrote and it’s a lot. It’s a lot to take in and it’s a lot to think about. I am feeling apathetic just having spent a moment thinking about the work I still have ahead. I am nowhere near out of the dust yet. I am constantly blowing things up in order to prevent tripping over them again. I try new things so I can be open to something better than what I am used to, even if it’s challenging.

You need to do this too. You need to delete Netflix off of your phone even if it means you will have to figure out something to do with yourself for multiple hours each evening or do whatever you need to do to get wasted time back. You need to throw away all of the unhealthy food you spent perfectly good money on because if you wait to start eating better until it’s gone, you will just buy more. I know because that is me. Whatever it is for you, you need to do it.

Making change is going to require you look inward. Depending on how much time you avoid looking inward, this could suck, but it’s necessary. You have to choose to see and love the potential you have, not what you are currently see yourself as. You have to flip the script. I like the phrase “flip the script” because a script is a story that contains a beginning, middle, and end. Right now, you are in the middle. You need to understand the beginning so you can rewrite the middle and live your best end.

What do you need to do to make change? What are you doing in your life to maintain a false sense of comfort? I hope my sharing helped you. In turn, your sharing will help me. Feel free to use up that comment section below this post. I read every comment and reply to them when I can.

How to Make Time to Be Creative While Still Being Productive

There are a lot of misconceptions about the creative process that people have. Those who appear to be more creative are seen as just being more creative than others. I believe that someone is more creative because have the ability to separate creativity from getting things done. Most people know that constraints such as time and business stifle creativity. How can you be creative if you are worried about deadlines? I decided to put a video together discussing how I try to make time for the creative process but also assure that I am still getting things done. My process is not perfect. Let me talk a bit here about what seems to work for me.

1. Schedule Your Tasks

If you are able to, schedule the tasks, meetings, and other items you need to get done so there is a clearly defined time that these things will be dealt with. If you do not schedule a time to do them, all you will think about is the deadline. Deadlines stifle creativity unless you take away their power by scheduling the tasks to be completed before that deadline. Take the power away from the deadline so you don’t have so much anxiety over it.

2. Schedule Time to be Creative

Remember those scenes in the tv show Mad Men where Don Draper seems to be up against a wall with a deadline and no idea so he just decides to take a nap? This happens in the first episode of the first season. Don seems overwhelmed with what is going on around him, so he just takes a nap instead. He wakes up, has an idea, and knocks it out of the park.

Don Draper Takes A Nap

Now I don’t think that naps will solve all of your problems with being creative, but I am sure that taking some time to recharge and clear your mind will. It’s hard to be creative when all you can think about is the deadlines and work tasks that need to be done.

I try to schedule some uninterrupted time that I can spend thinking and writing with the sole purpose of exploring ideas. This has to be a time where no deadlines or tasks can be done and no promises are made to anybody. You also need to disconnect to prevent distractions from coming up. I recommend not checking email for at least a few hours before you start this creative time because you do not need fresh reminders of upcoming things that are required of you. You need to have a fresh mind that is as clear as possible.

For me, being creative seems to come easier in the morning. I typically have more energy and nothing has happened yet that day to fill my mind with the needs of others. I have more mental bandwidth in the mornings.

3. Journal and Take Notes

How many times have you had an idea right before bed, not write it down, and it’s gone in the morning? This used to happen to me all the time until I started journaling and taking notes throughout the day. I use a combination of things such as Evernote, Trello, and a physical journal to keep track of my thoughts, ideas, tasks, and goals.

Evernote is great because you can use it like a notebook to take down ideas, make lists, and track goals. Since it’s an app you can put on all of your devices, you can load photos, audio, and sketch into it as well. I often take a picture of something I read that I want to remember later. You can use the search feature in Evernote to search text in images as well so the next time you see something cool in a magazine, instead of tearing out the page, take a picture of it in Evernote and store your thoughts along with it. I do this when I read as well. The image above I took with my smartphone and in Evernote, I highlighted the text I wanted to remember.

Check out “Essentialism: The Disciplined Pursuit of Less”

Trello Board for YouTube Video Production

I use Trello to put my ideas into action. In Trello, I set up boards for different ideas. Those ideas are put on cards and those cards can be moved throughout the board. For videos I want to entertain making, I have a Videos board. On the videos board are different lists. Video ideas start off on the left-hand side in an Ideas list. This is where I dump any and all video ideas I come up with. Some of these ideas will never see the light of day. Other ideas will move down the board through other lists as they make their way to the last list on the right which is for Live Videos.

There are many tools out there to help with your creative process. For me, it’s getting the ideas out of my head so I can clear up mental bandwidth for other things. This is how we are able to push out multiple videos each week while still getting a ton of work done for our clients.

4. Get Active

This is the area I need the most help in. I used to have no problem getting to the gym, being active throughout the day, and maintaining some sort of activity at home. I recognize that when I am more active, I am more creative. I have read the research on how being active affects the brain, it’s just tough to actually make it happen. This is the area in my life I am most challenged. When I wake up, I just want to get to work. When I get home, I just want to chill and hang out with my family. I need to work more activity into my life because when I do, I am more alert and my mind is more pliable.

5. Give Yourself Some Downtime

One thing we don’t do much of these days in the United States is allow for some downtime. We are always in production mode and never go into R&D mode. R&D typically stands for Research and Development, but I like to look at it as Relax and Dream time. When I give my body and mind time to not worry about the needs of my clients or the mountain of tasks I wanted to complete, I come back from that recharged. Not only am I able to be more creative but I am able to get tasks done quicker and more effectively as well.

Being Creative and Getting Things Done

If you don’t plan to succeed you plan to fail. ~Benjamin Franklin

Flying by the seat of our pants doesn’t work. Not in today’s world. If you want to be more creative while at the same time expanding your ability to be more productive, you need to plan for it. I can’t say I have found that perfect plan or combination of things that result in the highest level of productivity, but I am working towards it. This process will never be complete. It’s something you constantly refine and work at. Eventually, something becomes too routine and is no longer effective so you have to change it up.

Work towards finding something that works for you. Try a few of the things I am doing to see if they help you be more creative while still having plenty of time to get things done.

If you have an idea or something that works for you that I did not mention, let me know in the comments section below.

50/50

If you went 50/50 on something instead of just 100% on one thing, how could that change your life?

This may be a weird statement coming from a person who is self-employed, but my goal for 2017 is to transform my income stream. My goal is that by the end of the year, at least 50% of it will come from self-generated projects or products. This means that at least half of the income I earn this year needs to come from projects or products that I have generated, not from client work.

You see, since I started this journey as a self-employed person, I have made my income doing work for other people. Whether designing websites for businesses or photographing weddings, I am doing work that I was hired to do by someone else who had a need. I may own my own business, but I am working for others.

There is nothing wrong with doing work for other people. Our country runs on the trade of services for dollars. Ultimately, I want to get to the place where the majority of my income is generated from products and services I have created. I have spent the last 19 years of my life pouring my energy into the projects of others. I would moonlight occasionally on my own projects and have had some success with a few of them, but they always ended up on the backburner because client work paid faster.

So how do I plan to transform my income stream this year? Glad you asked.

I have a couple of projects that I will be working on a lot this year in an attempt to tip the scale toward self-generated income. A couple of these projects are still in the conceptual stage and I am not ready to share much about them. The other projects are already live and I will pour into them even more this year.

The first project is Ditch Auto. Four years ago, I filmed a course to help people get out of auto mode on their cameras so they could unlock the true potential of their cameras which are found in manual mode. Pro photographers use manual mode to properly expose and capture the image they see rather than the image the camera sees. I filmed this course in a day and did not anticipate it growing into a thriving photography community. Today, over 125,000 people have taken the course and we have a pretty active Facebook Group as well. Starting the beginning of this year, we launched a weekly photography challenge, which kicked off strong and is growing larger each week.

My plans for Ditch Auto this year include the modernization of the original course, creating additional courses, and growing the community to help people grow as photographers whether they want to be in business as a photographer, or enjoy it as a hobby.

The second project is State of Tech: In 2007 I started a blog where I reviewed iPhone Apps. Over the years that turned into a podcast that diversified into a variety of different mobile technologies. The last 10 years in the mobile tech space has taught me that many people still do not understand the technology they are walking around with each day. State of Tech has a small, but growing online community on Youtube and I intend to grow that following through the production of valuable content. State of Tech will also expand into a variety of educational courses geared toward helping people better understand and use their smart devices. I believe that Ditch Auto has more promise as far as generating an income goes, but there is a huge gap in educating people on mobile technology.

Project #3 is not a product that is going to help me meet or exceed my goal as mentioned above, but it will eventually contribute to my bottom line.

As I mentioned before, I have spent the majority of my adult life doing creative work for others. During that time, there are many tools and services I have become a professional in using. A few years ago, I started to work towards shifting the income stream of my company Hill Media Group. For years I was doing project-based work for a fixed fee. Once the project ended, I was paid and I had to find a new project. I still do a lot of project-based work, but about 25% of Hill Media Group’s income comes from ongoing work we do for our clients.

I realized that we are really good at handling tasks for our clients. When our clients deliver a clear task to us, we often can turn it around for them in a short period of time. The relationship we have with our clients that retain our services on a monthly basis makes it easy for us to prioritize their tasks and get them done.

Project #3 will be a new company that specializes in handling a variety of digital tasks for small businesses and organizations. I am partnering with a long-term employee and friend of mine to launch this. I am really excited about the concept and have already begun developing the infrastructure needed to manage this new startup company.

Growth through actual products, not affiliate marketing.

It’s not that hard to create a ton of average content and link to products to generate income. Nobody will make much money doing that. If you want to generate income from affiliate marketing you have to create fantastic content and a lot of it. While there is nothing wrong with generating revenue from affiliates, I prefer to generate content to market my own products.

I have had some limited success in affiliate marketing. When the Hoverboard was new and exciting, I filmed a review of my Hoverboard for State of Tech and the Amazon Affiliate link generated between $1,800-$2,500 for several months until Amazon removed all of them from their inventory. What I learned from that experience was that your affiliate income stream is only as good as the product. Technology changes quickly, and fads move even faster than technology does. It takes a lot of effort to stay ahead of the curve to assure you always growing.

Why do I need my income to be self-generated?

I’ll say it again: There is nothing wrong with doing work for other people. The products and products I want to create will be consumed or used by other people, but there is a difference. The effort I am putting into my projects and products are generated from ideas and inspirations that I had. I saw a need and created something. These projects and products will be for others to consume, but they will be something that I saw from conception to delivery. If it succeeds, it will be because I saw the problem and executed on a solution. If it fails, it will be a lesson in which I can not direct a complaint at anyone but myself. I need that kind of challenge in my life. It will be an exercise in generating more control over my destiny by executing on my own ideas instead of focusing on others. It sounds like a selfish move, but it’s really not. I will do more good this way.

For years I have also had a desire to share my financials publically. I used to be held down by debt and seemed to always be carrying a balance somewhere. Whether it was car payments or credit card debt, I had it, and somehow justified it. These days I try to keep my family as close to debt free as possible. Though it is not always possible (yet), we are closer than ever. I plan to share some of my financial information as it pertains to achieving the goal mentioned above. Stay tuned for more information on that.

Goals!

Shortly after turning 30 and having a few kids, I made this list of things I wanted to achieve over the next few decades. I called it my challenge list and I have not done a very good job of working on achieving those challenges. Now I could give myself the benefit of the doubt and blame it on being a busy business owner, husband, and father, but I’m not going to do that. The whole idea behind this list was that I would attempt to achieve some of these things while maintaining the life I am living. No excuses. So in 2017, I am going to start crossing off some of the challenges from the list. I encourage you to check back often and if I seem to be slacking, please call me out on social media.

A Challenge

My main goal for 2017 is to slide the revenue scale away from client-based work to my own projects and products. If you could slide the scale away from 100% and closer to 50/50, what would that look like, and how would it change your life? I’m not just talking about income, but anything. Perhaps you want to change your diet or travel more. How can you slide the scale toward doing that more?

If you could, take a moment to think about that. If you have a thought or an idea, share it in the comment section below! I would love to hear your thoughts.

Thanks for sticking around to the end of this post. If you want to follow along as I work toward my goal, make sure to follow me on social media. You can find the links on this page.

Money Ain’t The Motive

I can’t honestly start this post off by saying money has never been a motive of mine. When I was younger, money was a motive. I wanted to make more of it, so I could buy things. Money was not talked about as it is today. There were no podcasts on finances. Only people older than your Dad were talking about it. What we did have was the beginning of what MTV and the influence rap music was having on us. It was all about money and getting it any way possible. After maxing out a credit card and slaving to get it paid off, I had learned my lesson. I did not like being a slave to anything. What took me many more years to learn was how to actually save money. There always seemed to be something I wanted and I never had enough money to have what I wanted and save money at the same time.

In my early 20’s, one of my businesses required me to work long hours. It was a lot to have on your shoulders. The retail space is hard but stack two online businesses on top of that, plus some freelance work and it was too much for one person to handle. What I didn’t mind at the time was not having much overhead. I worked my butt off and was able to keep, I mean spend most of the money myself. I had an HD TV before you could even watch anything in HD. Stupid stuff like that. I had became a slave to something else, my business. There are many other ways to lose some or all of your freedom and I have experienced some of those as well.
Continue reading “Money Ain’t The Motive”

4 Points to an Empowered Life

empowermentWhen I read, listen to podcasts, attend seminars and talk to personal coaches the term empowerment always comes up. Whether it be empowering ourselves or others the word seems to be on the tongues of many. I recently attended the GiANT Impact Seminar led by John C. Maxwell and all of the speakers mentioned the word. I typically take a lot of notes and this seminar was no exception. The speakers were top leaders in our World today and they had some real gems to share with us. If I had to boil down many of the good points made at this seminar to four points here is what they would be.

1. Be Self Aware
Know who you really are. We all have an idea of who we think we are but it is not always the way others see it. Get some 3×5 cards and give them to your friends. Tell them to write down the first 10 words they can think of that describe you.

2. Have Clarity
Get clear about what you really value and stick to them. Post them on your wall, your website, your business card. Make sure they are visible and most importantly that you stay accountable to them.

3. Get Motivated
Find out what motivates you and what drives that motivation. Surround yourself with what motivates you to accomplish goals.

4. Have Support
Build a support team around you. Ask friends, family or co-workers to hold you accountable and check in with you. Give them permission to put you in check if they see you are getting away from your goals or values.